How to achieve success with a customer loyalty app

How to achieve success with a customer loyalty app

A loyalty app is so much better than just a loyalty program at helping a food truck increase the frequency of customer visits and the average transaction price. The success of a loyalty app depends on many of the same factors that determine the success of any loyalty program.

Features


How to turn customer feedback (positive or negative) into more revenue

How to turn customer feedback (positive or negative) into more revenue

There's a reason servers have been trained to stop by mid-course to ask how everything is going — it increases tips. In a modern world, tech can extend this practice outside the four walls of the restaurant (and the same goes for retail, actually).

NRA show serves up feast of food trucks, management tools, food and more

NRA show serves up feast of food trucks, management tools, food and more

Food truck operators found a wealth of vehicles, cooking equipment, management tools and food and beverage products on display at this year's National Restaurant Association Show in Chicago.

Self-order technology options expand, challenging foodservice operators still using legacy POS

Self-order technology options expand, challenging foodservice operators still using legacy POS

New foodservice technologies — including self-order kiosks, mobile ordering and EMV-enabled payment systems — are being introduced at a rapid pace. Operators with existing POS investments need to be able to integrate new capabilities into their existing systems.

Empanada food truck finds niche in Austin, provides entrée into wholesale business

Empanada food truck finds niche in Austin, provides entrée into wholesale business

An Austin couple with a love of empanadas has introduced a food truck to create awareness for their wholesale business.

Southern California crepes food truck expands into multifaceted foodservice business

Southern California crepes food truck expands into multifaceted foodservice business

After starting out as a provider of tabletop crepes, Crepes Bonaparte expanded into catering, food trucks, a food truck booking service and, eventually, a brick-and-mortar restaurant. Synergies among the different business segments have helped the company maintain profitability.

Crepes food truck finds its niche in Southern California

Crepes food truck finds its niche in Southern California

A catering business modeled on the street crepes of France mushroomed into a multifaceted foodservice business including food trucks, a catering business and a brick-and-mortar restaurant.

Pizza truck pioneers self-order kiosk in South Florida

Pizza truck pioneers self-order kiosk in South Florida

Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a developer who was able to provide a solution for an affordable price.

Rekindling childhood memories, truck brings soft serve ice cream to Los Angeles

Rekindling childhood memories, truck brings soft serve ice cream to Los Angeles

Using a family recipe for soft serve ice cream, Joe Nicchi has found a big demand for the product in Los Angeles, which he is meeting with a pair of refurbished Mister Softee trucks. He has recently begun wholesaling his ice cream.

Seattle pair parlay Korean taco truck into brick-and-mortar chain

Seattle pair parlay Korean taco truck into brick-and-mortar chain

Roz Edison and Kamala Saxton got into the food truck business at the right time in 2009, despite little formal business experience. Having a clear focus on the type of food they wanted to offer and maintaining a consistent schedule for the truck proved important to their success.

The 5 best types of customer loyalty programs for food trucks

The 5 best types of customer loyalty programs for food trucks

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have several options to reward customers for their patronage and ensure their ongoing loyalty.

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Resources


The Pita Post Food Truck Saves Time, Money with Help from LRS Guest Paging System

The Pita Post Food Truck Saves Time, Money with Help from LRS Guest Paging System

The Pita Post has two trucks; one that rotates positions, and another that is located year-round in a local Detroit food truck park. Sasson purchased an LRS guest paging system for his stationary truck at the park, saying it is “one of the best calls” he ever made.

Type: Case Study

Sponsor: Long Range Systems


Driving Traffic with LTOs

Driving Traffic with LTOs

Limited-time offers need to have a well-thought-out system of best practices for determining a standout menu item; the perfect launch timing and marketing promotions; and success measurements.

Type: White Paper

Sponsor: Custom Culinary


8 Tips for Choosing a Smart Safe System

8 Tips for Choosing a Smart Safe System

Many in the retail industry are turning to a cash-management system that includes remote cash capture, or smart safe systems.

Type: White Paper

Sponsor: Fiserv


Cash Theft and Shrinkage Are on the Rise

Cash Theft and Shrinkage Are on the Rise

How do you protect your margins and employees?

Type: Infographic

Sponsor: Fiserv


How to Bake Perfect Idaho®  Potatoes Every Time

How to Bake Perfect Idaho® Potatoes Every Time

This downloadable wall poster from the Idaho Potato Commission provides tips and suggestions for storing, prepping and cooking perfectly baked Idaho® potatoes.

Type: Infographic

Sponsor: Idaho Potato Commission


Building a Profitable Noodle Bar Using Premium, Authentic Ingredients

Building a Profitable Noodle Bar Using Premium, Authentic Ingredients

Use this guide to familiarize yourself with the most popular noodle bowls, along with instructions for setting up your own noodle bar or Asian-inspired soup station.

Type: White Paper

Sponsor: Custom Culinary


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How to achieve success with a customer loyalty app