More than a post: Turning influencers into content engines for your restaurant

by Mandy Wolf Detwiler — Editor, Connect Media

At the Restaurant Franchising and Innovation Summit, marketing experts discussed the evolution of influencer marketing from a secondary tactic into a core strategy that prioritizes authentic content creation, micro-influencer relationships and adaptation to the rising impact of AI on search visibility.

No clicks given: How to get AI to recommend your restaurant

by Cherryh Cansler — Publisher, FastCasual.com

The shift has brought us to a new frontier: GEO (Generative Engine Optimization). If SEO was about being found by a search engine, GEO is about being recommended by an AI. And while the weekly algorithm shifts can feel like a game of Whac-A-Mole, it's time to stop scrambling and start strategizing.

Food truck park coming to Vermilion, Ohio

Plans for a food truck park in Vermilion, Ohio, are moving forward. It will be called Linwood Landing Vendor Park and feature space for three to four food…