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6 ways to get more traffic to your food truck without a huge marketing budget

6 ways to get more traffic to your food truck without a huge marketing budget

Yelp's senior manager of business outreach explains the tools on Yelp to help food truck operators improve customer relations and gain more business.

Entrepreneurs score big introducing American barbecue south of the border

Entrepreneurs score big introducing American barbecue south of the border

Recognizing the need for Texas-style barbecue in Mexico City, an American migrant and his partner installed a trailer to introduce Mexicans to American barbecue. The business grew by word of mouth and has expanded to a second location.

Fazoli's, NPD Group, La Madeleine execs discuss how 3 digital tools have changed operations

Fazoli's, NPD Group, La Madeleine execs discuss how 3 digital tools have changed operations

Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, "I'll take digital to go," at the Restaurant Franchising and Innovation Summit, four restaurant execs addressed the changes they've seen in their operations.

How to achieve success with a customer loyalty app

How to achieve success with a customer loyalty app

A loyalty app is so much better than just a loyalty program at helping a food truck increase the frequency of customer visits and the average transaction price. The success of a loyalty app depends on many of the same factors that determine the success of any loyalty program.

Food preparation moving to the front of the house

Food preparation moving to the front of the house

Growing numbers of foodservice establishments are displaying food before it is prepared. Meanwhile, automated food preparation systems are on the rise.

How a mobile app wins millennials’ loyalty

How a mobile app wins millennials’ loyalty

Hank and Harry's Delicatessen in Miami was able to get 1,400 downloads for its mobile ordering app. The app allows the company to market to customers and has delivered excellent results in eight months.

How to turn customer feedback (positive or negative) into more revenue

How to turn customer feedback (positive or negative) into more revenue

There's a reason servers have been trained to stop by mid-course to ask how everything is going — it increases tips. In a modern world, tech can extend this practice outside the four walls of the restaurant (and the same goes for retail, actually).

NRA show serves up feast of food trucks, management tools, food and more

NRA show serves up feast of food trucks, management tools, food and more

Food truck operators found a wealth of vehicles, cooking equipment, management tools and food and beverage products on display at this year's National Restaurant Association Show in Chicago.

Self-order technology options expand, challenging foodservice operators still using legacy POS

Self-order technology options expand, challenging foodservice operators still using legacy POS

New foodservice technologies — including self-order kiosks, mobile ordering and EMV-enabled payment systems — are being introduced at a rapid pace. Operators with existing POS investments need to be able to integrate new capabilities into their existing systems.

Pizza truck pioneers self-order kiosk in South Florida

Pizza truck pioneers self-order kiosk in South Florida

Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a developer who was able to provide a solution for an affordable price.

The 5 best types of customer loyalty programs for food trucks

The 5 best types of customer loyalty programs for food trucks

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have several options to reward customers for their patronage and ensure their ongoing loyalty.

‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto

‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto

Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.

Food truck customer locator services expand into job booking and vice versa

Food truck customer locator services expand into job booking and vice versa

Many food truck booking services also provide locator services to help customers find food trucks. These companies oftentimes provide additional services for food trucks, as well.

Mobile food app to offer virtual tokens, foundation for more efficient food supply chain

Mobile food app to offer virtual tokens, foundation for more efficient food supply chain

Fudi will offer a virtual token called FudiToken that will enable foodservice providers to give customers a convenient way to pay for their purchases, along with new ways for food trucks and other foodservice providers to promote their offerings. Long-term plans include a blockchain-based food supply chain.

C-Speak: Cincinnati Reds' success with food lockers paves way for restaurant uses

C-Speak: Cincinnati Reds' success with food lockers paves way for restaurant uses

The Cincinnati Reds scored a home run with Apex Supply Chain technologies' "click-and-collect" foodservice system last season, paving the way for widespread use by restaurant concepts of all varieties.




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