Technology

Star Micronics leads the way in smart labeling for growing restaurants

Smart labeling is a necessity in today's restaurants. Learn how Star Micronics is leading the charge in labeling technology.

Photo: Adobe Stock

August 4, 2025 by Mandy Wolf Detwiler — Editor, Connect Media

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Restaurants are so busy that mistakes are bound to happen. But they can be lessened with smart labeling. Using labels for orders helps restaurateurs tackle the hustle and bustle of restaurant operations.

In a webinar titled "Smart Labeling for Growing Restaurants: Boost Speed, Accuracy & the Guest Experience" sponsored by Star Micronics, we learn about the mC-Label2 and the mc-Label3, two label machines designed to help restaurants reduce errors, speed up service and creates a more consistent guest experience.

Bill Shuff, product manager for Star Micronics, said delivery has always been a part of QSRs and restaurants, but "what's changed now is the scale of it, whereas it used to be a few orders a day, now it's constant. It's people picking up. You can buy on your app. You can do all kinds of things customized and pick up. So with that, customers are expecting exactly the same experience, the same great experience they get with your restaurant when they're dining in, they get when they're picking up or the benefits of when it's delivered."

Shuff said labeling is no longer a back-of-house afterthought. It's now central to:

Order accuracy and speed of service.
Packaging presentation and grab-and-go foods.
Off-premise fulfillment and delivery.
Food safety and compliance.
Customer trust and brand image.

Smart labeling helps solve wrong order orders or missing items, slow kitchen workflows due to handwritten or unclear labels, printers that only support one media type and too many devices cluttering limited space.

To learn more about how Star Micronics' smart labeling technology can help your business, watch the webinar in its entirety here. The webinar was hosted by Fastcasual.com, a Networld Media Group property.

TechnologyStar Micronics America

About Mandy Wolf Detwiler

Mandy Wolf Detwiler is the Pizzamarketplace.com and QSRweb.com editor for Connect Media. An award-winning journalist, Mandy brings more than 20 years’ experience covering food, people and places. Mandy has been featured on the Food Network and has won numerous awards for her coverage of the restaurant industry. She has an insatiable appetite for learning, and, yes, she can tell you where to find the best pizza slices in the country.

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