[WEBINAR] From pushcart to powerhouse: How loyalty helped fuel The Halal Guys’ growth

Andrew Eck, the Director of Marketing at The Halal Guys, and Stephen Stone, Marketing Manager for Paytronix Systems, discuss the importance of creating a culture that embraces technology and innovation to increase brand awareness and improve the overall customer experience. Download this presentation now!

Type: Webinar

Sponsor:


[INFOGRAPHIC]: Why Food Truck Businesses Are Revving Up

Food trucks are the fastest-growing channel in today's foodservice industry. Download this infographic to find out why food trucks are so attractive.

Type: Infographic

Sponsor: FoodTruckOperator.com




The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

In this guide, you’ll discover the secret sauce to creating and sending effective promotions including important research, the most effective channels to reach customers, top-notch promotion writing tips, tactics, the best days and frequency to send promotions, and a slew of pre-written promotions, just for you. Let’s dive in!

Type: Guide

Sponsor: FiveStars Loyalty


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FEATURES


Wayback Burgers to test food trailers in the Big Apple

The fast casual chain teams with a trailer specialist to launch its first mobile food initiative, starting in New York City.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Phoodio app updates food truck schedules automatically for customers

While most food truck owners claim social media is their top marketing tool, one software engineer learned that not all of them do a good job keeping customers up to date on where they are. He created an app to make this task easier.

How 1 Central Florida food truck quickly attracted 800 percent more visitors to their website

Ribshack Foods had the unique challenge of promoting both its sauce and chips product lines as well as developing an instant local following for its three Central Florida restaurant locations. The company turned to social media as its primary line of marketing.

Cousins Subs' Traveling Sub Shop improves brand awareness and gives back to the community

Cousins Subs uses its food truck to improve brand awareness while also supporting charities the company has committed itself to.

London food trucks part 2: The role of street food markets, and what the US can learn

Private marketplaces for food trucks and 'gazebos' have fed the expansion of London's street food culture, benefiting both food entrepreneurs and consumers. Food truck owners compare the benefits of public and private venues.

London food trucks: How American food trucks influenced a historic European street food scene (part 1)

The London street food scene is much older than America's, but one London visionary was motivated by some things she noticed in the U.S. street food scene to create private street food markets.

Food truck marketplaces play a growing role for the emerging food truck industry

Food truck marketplaces help food trucks solve the location problem by securing the rights required for the trucks to operate on their premises. They also market their venues to the public.

NRA show: Convenience continues to push the envelope, spelling more food truck growth opportunities

The National Restaurant Show demonstrated a wealth of products and equipment to help food trucks take advantage of hot consumer trends. Exhibitors are tailoring more offerings to food trucks.

Long Island food truck festival seeking operators, aims to showcase truck industry

A Long Island food truck festival is looking for a few dozen operators to participate in a community event that also promotes the expanding culinary options offered by food trucks.

Partnership pays off for food truck and Mediterranean food importer

Wild Garden Foods launches its first food truck tour next week to introduce customers to its products and at the same time support the community. A relationship with an established food truck made the project much easier.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

Mobile Vending University helps prepare food truck owners

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all aspects of operating a food truck.

First 'PopTruck' expands Doc Popcorn’s brand in the Twin Cities

A popcorn store owner finds a food truck enhances brand awareness and brings additional sales. The franchise organization is considering making it available to other franchisees.

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NEWS