Susie Fogelson, the driving force behind the Food Network and Cooking Channel brands for 15 years, a judge on "Next Food Network Star," and founder of F&Co, is giving marketing advice at the Fast Casual Executive Summit, Oct. 7-9 in Seattle.
Core Life Eatery President Scott Davis will join Flatbread Grill co-founder and CMO Gonca Esendemir and Asian Box CEO Mike Speck to discuss all things sustainability-oriented at the Fast Casual Executive Summit. Registration is now open.
Taking their cue from their food truck brethren, fashion trucks are mobile boutiques that have the option to travel from one location to another, opening their business on wheels and allowing customers to try on their wares.
The success of their first restaurant encouraged the owners of Pinche Gringo to open a second restaurant in 2017. An enhanced customer display system enabled the restaurants to keep pace with increasing traffic and allowed for more creative in-store marketing.
Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, "I'll take digital to go," at the Restaurant Franchising and Innovation Summit, four restaurant execs addressed the changes they've seen in their operations.
A loyalty app is so much better than just a loyalty program at helping a food truck increase the frequency of customer visits and the average transaction price. The success of a loyalty app depends on many of the same factors that determine the success of any loyalty program.
Hank and Harry's Delicatessen in Miami was able to get 1,400 downloads for its mobile ordering app. The app allows the company to market to customers and has delivered excellent results in eight months.
There's a reason servers have been trained to stop by mid-course to ask how everything is going — it increases tips. In a modern world, tech can extend this practice outside the four walls of the restaurant (and the same goes for retail, actually).
Pizza truck entrepreneur Bob Stephens reasoned that self-serve kiosks make sense for food trucks, but he had difficulty finding one. He managed to find a developer who was able to provide a solution for an affordable price.
The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have several options to reward customers for their patronage and ensure their ongoing loyalty.