Technology

A frank talk with Yum's recently retired CEO enthralls in 'Rebounding on Steroids' webinar

Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn't when it comes to restaurant marketing which he shares in a free, on-demand webinar, "Rebounding on Steroids: Lessons Learned from Former Yum! CEO."

Rebounding after the difficult restaurant industry issues of the pandemic is the central subject of a frank talk with Yum Brands retired CEO Greg Creed in this webinar. (Photo: iStock)

May 17, 2021 by S.A. Whitehead — Food Editor, Net World Media Group

In the fast food world, there are few leaders with the depth and breadth of experience under their belts that recently retired Yum Brands CEO Greg Creed has accrued. In his five years at the helm of one of the world's leading quick-service restaurant companies, he not only helped resurrect the KFC brand with a new hipper image under its longtime namesake colonel's image, but also shepherded Taco Bell into a whole new identity phase, laser-focus on customer experience.

Shown left to right are Greg Creed, Dennis Becker and Chuck Moxley.(Photos provided)

Fortunately for the readers of this website, Creed is sharing some of his hard-earned experience in an on-demand webinar brought to you by sponsor and text-messaging marketing platform, Mobivity, another game-changing restaurant industry player.

During this free, lively, hour-long conversation with Creed, as well as Mobivity CEO Dennis Becker and CMO Chuck Moxley, webinar attendees are treated to what Creed says are his largely unfiltered views about what it takes to make it on the limited-service landscape. In the webinar he emphasizes something critical to restaurant brands at the moment — rebounding after the very tough pandemic-era challenges of the last year or more.

Rebounding on "Steroids: Lessons Learned from Former Yum! CEO," offers listeners a chance to be the proverbial "fly on the wall," as the three restaurant industry leaders shoot the breeze about the biggest learnings of the pandemic and how those invaluable lessons now feed into the biggest current priority of limited-service brands — making a healthy comeback.

Webinar participants learn about things like the exponential rate of change in restaurant tech and how best to adapt and flow with that, as well as how leaders can become proficient at operating in the new normal of what has essentially become organized chaos so they remain competitive.

In fact, a lot of the information that Creed, Becker and Moxley discuss in this webinar revolves around some of the ideas that Creed and Yum Brands CMO Ken Muench have written in a new book, titled, "R.E.D. Marketing: The Three Ingredients of Leading Brands," which highlights the three-point approach Yum Brands focuses on in its brand marketing.

Additionally, Becker gives listeners great "straight-from-the-field" examples of how brands can use marketing and technology now to enhance the customer experience through methods that put text-based marketing to its most effective use.

During the hour, some of the marketing campaigns you'll get an inside look at, include:

KFC's infinitely popular celebrity Colonels initiative.
A Taco Bell Hotel promo that yielded 50 times its value in earned media.
The infamous KFC UK chicken shortage and ensuing "FCK" social media response,
One QSR's successful bid to gain distinction through beverage offerings.
Another QSR's photo-filled test marketing initiative that yielded a 50% conversion rate without a discount offer

Through examples like these and others, along with the keen insights of these restaurant leaders, webinar attendees can't help but learn, while also gaining a full understanding of what Creed means when he says that truly great QSR marketing is also about "having the courage to do this work."

To take a look and listen and get a few laughs as well, all you have to do is click here and follow the prompts to download the session.

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About S.A. Whitehead

Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.