Food & Beverage

June 22 webinar uncovers the labor shortage solution you already have in-house

You know how you can be searching for your sunglasses, only to find they were on your head the whole time? On June 22 a free webinar will show participants how that same rule is likely at play in the restaurant industry's current problems addressing the labor shortage. The answer could well be right under operators' noses.

A June 22 webinar helps restaurateurs meet the need for workers with something they already have in-house. (iStock)

June 8, 2021 by S.A. Whitehead — Food Editor, Net World Media Group

If there's one thing we know for certain, it's that restaurants — particularly in the limited-service categories — are experiencing some excruciating "labor pains" these days. The available and willing supply of individuals capable of cooking the food, serving the guests and maintaining safe operations in restaurants just isn't equal to the need.

Arguments continue over the root cause of this predicament, along with the potential solutions to it. But one company has found that all this overlooks the fact that most restaurateurs already have the answer to the problem right under their noses, in their current employees.

It's true: A restaurant leader's greatest resource is already in-house and ready to work for the brand's search for more top-quality talent. You just need to know how to put that force to work. That's exactly what a June 22 free live webinar on the topic is designed to do.

The 2 p.m. (Eastern time) presentation, "Solving the labor crisis: How to tap into the potential of your current workforce and be an employer of choice" will help you get your stores operating on all cylinders to meet all those returning diners heading in your doors, through your drive-thrus and onto your digital channels.

This webinar shows operators how to tap an eternally flowing supply of potential employees by keeping existing workers ultra-engaged, productive and loyal to the brand. Plus, the neat thing about this particular approach is that it also helps make any brand an employer of choice for future workers at the same time.

Featured in this session are some experts on this approach, including Brennan Wilkie, CRO of digital employee communications platform, Nudge, as well as Michael Fiato, senior vice president of guest experience at British contract foodservice company, Eurest.

Fiato, by the way, also wrote a book on the subjects covered in this webinar, called "The Hospitality Edge: Stories to Delight Your Guests, Spark Your Culture and Ignite Productivity."

It promises to be an eye-opening learning experience for all. All that's required is that you circle the date and time on your calendar now and take a moment to register for the session here. Then join us June 22 at 2 p.m. to get the lowdown on some real restaurant problem-solvers.

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.