Food Truck Spotlight

Lobsta Love offers food truck love to Plymouth

Boston is well known for its rich lobster dishes. The Lobsta Love food truck capitalizes on that culinary trend by offering a variety of lobster meals right in Plymouth, Massachusetts.

Photo: Lobsta Love

December 16, 2024 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Boston is well known for its rich lobster dishes. The Lobsta Love food truck capitalizes on that culinary trend by offering a variety of lobster meals right in in the middle of Boston. Read more about this food truck below.

Food Truck Name

Lobsta Love.

Owners

Chef Stephen Coe.

Date Founded

4/19/2006.

Location

Plymouth, Massachusetts.

How many trucks do you operate under this brand?

Two.

Do you operate brick-and-mortar locations under this brand as well?

Yes, it's called The Early Bird.

How did you come up with the name?

Boston is known for loving lobster.

What prompted you to start a food truck?

I love the hustle game.

What's on your food truck menu? Why did you choose this cuisine?

• Lobster quesadillas.
• Portuguese lobster chowder.
• Smoked lobster tacos.
• Truffle lobster mac and cheese.
• Thai lobster fresh roll.

Do you make all the food on the truck, or do you use home-based kitchen or commissary space?

Most of the major preparations are done at the Early Bird restaurant and the finished work is done on the truck.

What's the best part of being a food truck operator?

The people watching is amazing. The food truck culture has to be one of the best things about running a truck.

What's the worst part of operating a food truck?

The weather sometimes can be a burden, other than that, food truck hustle is strong.

What lessons have you learned since launching the truck?

Like any business, there are unforeseen learning challenges. Making sure you service your truck regularly to avoid breakdowns. I've blown my fair number of tires and hoses. Great insurance is a must.

Is there anything you would have done differently at the start?

If money wasn't an issue, I would have built out a brand-new truck opposed to putting a brand-new kitchen on a tired truck.

Any tips/advice to others thinking of launching a food truck?

Create a brand and a cool menu that sets you apart from others, and hustle and network hard. Learn how to perform public speaking.

Do you have any anecdotes about running a food truck — any unique interactions or special events you've been booked at?

We specialize in divorce and bereavements! We also shoot tacos at people with a retrofitted potato gun.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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