Payments

On-demand webinar: How to unblock your restaurant's loyalty blind spot

Learn why your loyalty program is probably missing more than 95% of your customers and, most importantly, what to do about it.

Photo: iStock.

April 8, 2021

Though there are some that still quip that what you don't know can't hurt you, restaurateurs generally know far better. And when it comes to whether your restaurant loyalty efforts are working or not, many brands are not even aware of how much critical customer information they literally don't know because they aren't capturing it.

That idea is central to a webinar now available on-demand that teaches listeners, like its title states, How to Unblock Your Restaurant's Loyalty Blind Spot. In the hour-long presentation, participants learn why most restaurant loyalty programs are currently capturing data on less than 5% of any given brand's customer base and how that might be affecting the effectiveness of the company's marketing strategy and tactics, and ultimately, business success.

The webinar is presented by an expert on all things loyalty, Tom Byrnes, vice president of marketing at the payment intelligence platform LedgerPay, who shares insight on how to not only get transaction data from a bigger and more representative slice of a restaurant's customers, but then how to automatically use that data to compel them to buy more and more often through real-time engagement that benefits from machine learning.

The result, said Byrnes, is that companies not only reach more customers with the deals that most diners are so interested in today, but the offers they're reaching them with are more personalized and thus more likely to trigger the kind of actions that make your restaurant succeed. It's all presented in an easily digestible format that restaurateurs can take and adapt to their own particular situations with their own brands.

The webinar is free and available to all interested to take in at the time that works best for you. To listen to the session, just click here.