Food Truck Spotlight

Taco Morelos brings Mexican classics to NYC

In today's edition of the Food Truck Spotlight, we are highlighting Taco Morelos, a five truck chain operating out of New York City.

Photo: Taco Morelos

February 16, 2026 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

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Tacos are one of the most popular food truck staples. They're easy to make and big crowd pleasers, especially in busy cities like New York City. In today's edition of the Food Truck Spotlight, we are highlighting Taco Morelos, a five truck chain operating out of New York City.

Owners

Maximo Ochoa

Date Founded

Julio 2007

Location

New York City

How many trucks do you operate under this brand?

Five.

Do you operate brick-and-mortar locations under this brand as well? How many?

One.

How did you come up with the name?

I am from Morelos, Mexico

What prompted you to start a food truck?

Food trucks are very popular in New York

What's on your food truck menu? Why did you choose this cuisine?

Tacos, quesadillas, burrito, burrito bowl, tortas, cemitas and nachos

Do you make all the food on the truck or do you use home-based kitchen or commissary space?

Commissary space.

What's the best part of being a food truck operator?

We meet a lot of people from different countries.

What's the worst part of operating a food truck?

The worst part is trying to find workers that can work together.

What lessons have you learned since launching the truck?

The lesson I learned was that it is really hard to find a good parking space.

Is there anything you would have done differently at the start?

No.

Any tips/advice to others thinking of launching a food truck?

Some advice I have is that you need to learn how to have patience.

Do you have any anecdotes about running a food truck — any unique interactions or special events you've been booked at?

I never imagined we would be serving such important places as La Guardia Airport, John F. Kennedy, Red Bull Arena and Med Life Stadium.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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