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Food & Beverage

What's the best part of running a food truck?

Food trucks aren't all toil and hardship. Operators share the best parts of running a food truck.

Photo: Adobe Stock

May 12, 2025 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The food truck industry is not for the faint of heart. It takes commitment, long hours and a willingness to go with the flow, especially due to inclement weather, complicated regulations and more. It's easy to ask based on such problems: what's the best part of running a food truck?

Despite these issues, there are many good parts of running a food truck. There's the independence that comes with having your own business, as well as the thrill of developing your own brand and menu. With food trucks, one can also experience many adventures by going out on the road.

In this article we are going to provide several operators' answers to the question: What's the best part of running a food truck?

Cynthia and Jose Ramos, Papas 2 Go

The best part is being able to provide and feel pride on the service provided but also manage your own time and priorities when you have family.

Anthony Pinheiro and Juanita Keddy, That Food Truck

The people and events we get to attend. You meet so many different types of people and they are all fantastic!

Melissa and Devyn Morgan, Starvin Marvin Food Trucks

It's a toss up between: Every day "work" is at a different location and socializing and networking with people all while serving them delicious food.

Eddie and Elisa Basile, Spuddy Buddy Fry Factory

The people we serve is what makes our job fantastic. We get to see people at many different types of events and when they're in the best of spirits. What could be better than that?

Jason A.R. Moddy, ENG9INE by Crazy & Co.

Not being fixed in one place, and receiving fabulous feedback from clients more used to seeing food served from a simple trailer.

Stephen Coe, Lobsta Love

The people watching is amazing. The food truck culture has to be one of the best things about running a truck.

Michael Anderson, Big Dog Smokehouse

The best part is sharing the BBQ we create with people who have never had it. In our part of the world, there are very few options for good smoked meats. So, when you get the first-time customers who come back and tell you they have never had food like that and how much they loved it, it makes your day!

Jimmy and Rhumina Stofa, Lip Smackers Food Truck and Catering

The best thing about being a food truck operator is the diverse customer base. From office workers to construction crews, you meet people from all walks of life. The constant change of scenery is another perk, as you travel to different locations and experience new neighborhoods. Additionally, food trucks often become a part of the local community, participating in events and supporting local businesses. The flexibility in scheduling allows you to work around your personal life and enjoy more time with family and friends. Food trucks offer the opportunity to customize experiences for each customer, whether it's a unique flavor combination or a special request.

About Bradley Cooper

Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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