Authentic experiences: How your brand can reach Gen Z for success and customer loyalty

by Daniel Brown — Editor, Networld Media Group

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. 2. PhysiDigital. 3. Experiential. 4. Custom. 5.

ICXA to honor Elevate winners at 7th annual summit

by Alicia Lavay — Executive Director, ICX Association

The ICX Association will honor five companies as winners of the 2023 Elevate Awards during a ceremony at its upcoming annual conference, the Interactive…

Dippin' Dots exec gives out the scoop on 'Ice Cream of the Future's' future

In this week's podcast, Dippin' Dots gives listeners an inside look at how the brand uses the power of diversification to further sales and market reach, while…