Christine Potts
Christine Potts
Christine Potts is the senior editor of SEO content at WebstaurantStore. When she's not writing about foodservice equipment, she likes to work on her baking skills and teach her friends about the products she recognizes while eating at restaurants.
Recent Contributions
A look at 2020 food trends
by Christine Potts — Senior Editor, WebstaurantStore
Food truck operators, just like restaurant operators, need to stay up to date on food trends coming into play.
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How To: Improving your food truck marketing strategy
by Christine Potts — Senior Editor, WebstaurantStore
A strong marketing strategy is important for every kind of business, but especially for food trucks given the mobile nature and the increasing competition.
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How To: Managing customer reviews
by Christine Potts — Senior Editor, WebstaurantStore
Social media is a critical marketing tool for food truck operators as it helps let customers know where and when they'll be open and serving. But it's also a…
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How to make this Valentine’s Day special
by Christine Potts — Senior Editor, WebstaurantStore
For food trucks, Valentine's Day can be an opportunity for the right serving occasion, such as a Valentine's Day festival or special event.
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Everything you need to know about First Fridays
by Christine Potts — Senior Editor, WebstaurantStore
First Fridays are a growing trend in cities, and they're an excellent opportunity for food trucks to integrate with the community. Try offering specials or…
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Is a 'ghost' restaurant right for your business?
by Christine Potts — Senior Editor, WebstaurantStore
Virtual restaurants offer the advantages of allowing flexiblee menus, a modest financial investment compared to other foodservice options, and more…
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Can YouTube make you a next-level chef?
by Christine Potts — Senior Editor, WebstaurantStore
Starting your own YouTube cooking show can help you hone your skills, earn some money, and may even change your career. Having a successful YouTube channel is…
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Top 10 alternatives to the traditional hamburger
by Christine Potts — Senior Editor, WebstaurantStore
From black beans to turkey and everything in between, alternatives to the traditional beef burger patty are a great way to draw the growing number of…
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