News & Media From Christine Potts

A look at 2020 food trends

by Christine Potts — Senior Editor, WebstaurantStore

Food truck operators, just like restaurant operators, need to stay up to date on food trends coming into play.

How To: Improving your food truck marketing strategy

by Christine Potts — Senior Editor, WebstaurantStore

A strong marketing strategy is important for every kind of business, but especially for food trucks given the mobile nature and the increasing competition.

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How To: Managing customer reviews

by Christine Potts — Senior Editor, WebstaurantStore

Social media is a critical marketing tool for food truck operators as it helps let customers know where and when they'll be open and serving. But it's also a…

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How to make this Valentine’s Day special

by Christine Potts — Senior Editor, WebstaurantStore

For food trucks, Valentine's Day can be an opportunity for the right serving occasion, such as a Valentine's Day festival or special event.

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Everything you need to know about First Fridays

by Christine Potts — Senior Editor, WebstaurantStore

First Fridays are a growing trend in cities, and they're an excellent opportunity for food trucks to integrate with the community. Try offering specials or…

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Is a 'ghost' restaurant right for your business?

by Christine Potts — Senior Editor, WebstaurantStore

Virtual restaurants offer the advantages of allowing flexiblee menus, a modest financial investment compared to other foodservice options, and more…

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Can YouTube make you a next-level chef?

by Christine Potts — Senior Editor, WebstaurantStore

Starting your own YouTube cooking show can help you hone your skills, earn some money, and may even change your career. Having a successful YouTube channel is…

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Top 10 alternatives to the traditional hamburger

by Christine Potts — Senior Editor, WebstaurantStore

From black beans to turkey and everything in between, alternatives to the traditional beef burger patty are a great way to draw the growing number of…

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