News & Media From Richard Traylor
Advice on hiring a young food truck crew
by Richard Traylor — Writer, WebstaurantStore
Hiring isn't easy for any business owner but the flexible hours and travel within the food truck operator world makes it even more challenging. Here's advice…
read now
Top 2022 foodservice trends: Marketing
by Richard Traylor — Writer, WebstaurantStore
Marketing is key to food truck success. Here's what food truck operators need to be focusing on in 2022.
read now
Comprehensive marketing plan is key to food truck success
by Richard Traylor — Writer, WebstaurantStore
Success, when it comes to food trucks, is tied to location and strong business strategies, but many truck operators aren't sure how to start the marketing…
read now
How to launch a restaurant: 11-step guide (part 2)
by Richard Traylor — Writer, WebstaurantStore
Many food truck operators are taking the big step of launching a brick-and-mortar restaurant. Here is the second part of an 11-step guide to help food truck…
read now
How to launch a restaurant: An 11-step guide (part 1)
by Richard Traylor — Writer, WebstaurantStore
Many food truck operators are taking the big step of launching a brick-and-mortar restaurant. The key to ensuring a smooth expansion is knowing as much as…
read now
All you need to know about a ghost kitchen
by Richard Traylor — Writer, WebstaurantStore
An increasing number of food trucks are utilizing a ghost kitchen for delivery needs as well as food prep. Find out what a ghost kitchen is and if it could…
read now
Food trucks and parking: Location critical to success
by Richard Traylor — Writer, WebstaurantStore
Food truck location is a key aspect to success, if not the top aspect for success. A bad location means no sales. But finding the perfect spot also involves…
read now
How to handle food truck customer complaints
by Richard Traylor — Writer, WebstaurantStore
Customer complaints are part of every foodservice operation and how food truck operators handle them is critical given the immediate impact of social media and…
read now
A guide to hiring seasonal food truck staff
by Richard Traylor — Writer, WebstaurantStore
Planning for busy seasons is essential for a food truck operator. Instead of stretching a staff too thin, consider hiring seasonal help to handle the annual…
read now
7 tips on tapping Instagram to drive the food truck business
by Richard Traylor — Writer, WebstaurantStore
Social media is invaluable to food truck operators and knowing how to use each channel -- in this case Instagram -- can prove vital in driving business and…
read now
How to start a food truck catering business
by Richard Traylor — Writer, WebstaurantStore
Catering businesses are often an ideal expansion to a food truck operation as it can create another revenue channel as well as an opportunity to growthe…
read now
Thinking of opening a physical location? Here's a look at initial restaurant start-up costs
by Richard Traylor — Writer, WebstaurantStore
A growing trend within the food truck industry is the move to open a physical restaurant. But before food truck operators take the big step they should know…
read now
Top mobile marketing strategies for food truck operators
by Richard Traylor — Writer, WebstaurantStore
Social marketing is all important for the food truck operator and there's more to do than just getting a Facebook presence up and running. A mobile connection…
read now
How to: Launching a meal kit business
by Richard Traylor — Writer, WebstaurantStore
Food truck operators striving to stay in business during the pandemic are being creative and expanding their options. One strategy is establishing a meal kit…
read now
How to: Writing the all-important food truck menu
by Richard Traylor — Writer, WebstaurantStore
The description of a food truck's menu is an essential marketing component for success, especially if the cuisine is not typical food truck fare. Find out what…
read now
Top food trends coming in 2021
by Richard Traylor — Writer, WebstaurantStore
Food trends are in constant fluctuation as quarantined foodies discover new flavors via the internet and social media. Here's some insight to help keep up with…
read now
How to calculate ROI in food truck marketing
by Richard Traylor — Writer, WebstaurantStore
Marketing is a vital strategy for driving food truck businesses forward but only if the return on investment proves worthwhile. Here's roadmap for calculating…
read now
How to: Setting up a delivery service for a food truck operation
by Richard Traylor — Writer, WebstaurantStore
Food trucks, like restaurants, are aiming to provide customers with every order and pickup option possible given the ongoing pandemic and that includes…
read now
A 5-step plan for determining food truck insurance coverage
by Richard Traylor — Writer, WebstaurantStore
Understanding the various insurance options in food truck operations is the first step to ensuring you've get the appropriate coverage. In this second part of…
read now
Understanding food truck insurance options, costs
by Richard Traylor — Writer, WebstaurantStore
In part one of a two-part series on food truck insurance Food Truck Operator examines the various types of insurance available, what policies cover and the…
read nowSubscribe
Get the latest news and resources from Food Truck Operator.
Recent Posts
