Technology

AI-driven, text-to-order solution now available via HungerRush

March 10, 2021

HungerRush, a restaurant management system provider, has launched its AI-driven text-to-order solution — HungerRush TextAI — to help restaurant chains drive growth.

Its conversational AI, which interprets orders placed using the SMS function of a mobile device, features Natural Language Processing with real-time quality control to deliver a fast and accurate ordering experience, CEO Perry Turbes said in the release.

"The restaurant industry is at a pivotal point where meeting consumers' needs for frictionless and safe ordering represents an important aspect of a great guest experience," he said. "We want to lead with our vision for innovative, integrated solutions that let restaurant operators own their business data and customer relationships to drive profitable growth."

Unlike traditional phone or other employee-assist formats, the text-to-order function eliminates order errors and poor guest experiences due to long wait times and/or transcription errors of the order taker. It also comes with a built-in direct response marketing channel that allows brands to send promotions and reminders to their loyal customers on an opt-in basis. When connected to HungerRush Loyalty, text marketing provides a powerful tool to drive repeat orders and build more brand equity.

"Text-to-order is the best and easiest ordering experience on the planet especially for a marketplace that prioritizes convenience," Aaron Nilsson, CIO of Jet's Pizza, said in the release.

When integrated with the HungerRush Restaurant Management System, customer transaction and profile data is centralized across all ordering channels allowing chains to leverage information to generate personalized promotional offers through the online loyalty module, mobile app and text channels to drive repeat orders and higher order frequency, according to the release.