Payments

Consumers using Google accounts to place food orders

May 4, 2021

Paytronix Systems Inc. has integrated with Google to make it easier for consumers to order food directly through their Google accounts, according to a company press release.

Participating restaurants receive online orders for pickup or delivery directly from Google. Guests search for the restaurant and tap the "Order Online" button on the restaurant's Business Profile on Search and Maps. From here, the restaurant menu appears, and they can place their order and checkout — directly on Google.

"Online ordering continues to grow, even as people are returning to in-person dining," Andrew Robbins, CEO of Paytronix Systems said in a company press release. "Consumers have discovered how convenient it is to order food digitally and now they are looking for ways to make that experience faster and easier."

Takeout and delivery have become a part of peoples' routines with 68% of consumers more likely to purchase takeout from a restaurant than before the pandemic and 53% saying takeout and delivery was essential to the way they live, according to the National Restaurant Association,

A survey conducted by Paytronix and PYMNTS.com found that takeout orders accounted for 63% of all restaurant orders in 2020, with digital channels accounting for 89% of that spend, making digital ordering a $434 billion market.