Food & Beverage

Core launches Summer of Hope campaign to help foodservice employees

Photo by iStock.com

July 14, 2021

Core, a national non-profit, is launching a month-long Summer of Hope campaign to raise $50,000 to help food and beverage employees who have children.

The organization, Children of Restaurant Employees, kicked off the initiative on July 12 and it runs through Aug. 15, according to a press release.

The Nashville-based group also has updated its website to provide insight on a rebranding campaign, which includes a color palette symbolizing its aim to help food and beverage industry families.

The funding raised will be awarded via grants to help cover expenses ranging from rent to childcare, medical costs and housing costs.

"When it comes to giving, every dollar counts. While $5 may seem like a small amount to many, collectively and as an industry community, we can make a real impact in the lives of restaurant employees with children who face a qualifying circumstance," Sheila Bennett, executive director of Core, said in the release. "Summer of Hope is an opportunity for people to serve individuals that serve them every day and use the power of generosity to make a positive difference. We are grateful to our longstanding partner Jose Cuervo Tequila and thrilled to welcome new partner PepsiCo to the CORE family of supporters for the Summer of Hope campaign."

The campaign will also include a Week of Service, which Core describes as an opportunity for people nationwide to rally together to bring awareness to food and restaurant employees about the services available to support them.

During the week of Aug. 8-15, participants are encouraged to choose a date to distribute Core's Back of the House posters, featuring information about the non-profit's programs, to five of their favorite local restaurants. These posters can be ordered via a link at COREgives.org.

"Raising awareness is just as critical as raising funds. We want food and beverage employees in our community to know that help is available for them when they need it," said Bennett in the release. "We call upon the general public to bring flyers to their favorite eateries across town, so food and beverage employees know to turn to CORE when facing a crisis."