News

Dickey’s franchisees launch food trucks in Delaware, Arizona

June 29, 2018

Dickey's Barbecue Pit franchisees Darryl Weaver and Brendan Powers have taken barbecue on the road by opening Dickey's food trucks to serve guests outside of their brick-and-mortar locations in Arizona and Delaware.
 
"We truly love to see our franchisees taking advantage of new business trends, especially when they allow us to serve our slow-smoked barbecue in new and innovative ways," Dickey's Barbecue CEO Laura Rea Dickey said in the press release.
 
For Weaver, the new business venture has provided additional business, and he has seen a difference in how customers interact with on-the-go barbecue. Instead of positioning at a specific store, he takes his truck around Marana, Arizona, to big venues and events.

"Every time the truck goes out, I go out," Weaver said. "I like to take it where I know there is a big crowd of people." He has created a limited menu that features easy, on-the-go food such as sandwiches and sliders.
 
According to the release, Powers was looking to break into a different market outside of his four walls. His food truck will expand his and Dickey's footprint in Newark, Delaware, and appeal to new guests he typically would not have at his Dickey's location.