Independent Operators

FranConnect, FranNet partner up

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October 25, 2021

FranConnect and FranNet are teaming up in a partnership that will allow them to harness the power of their respective specialties in an effort to empower brands and future partners, according to a press release.

FranNet, a North America leader in matching individuals with franchise ownership opportunities, brings its proprietary profiling tool and local franchise experts to the partnership. FranConnect, a leading provider of franchise management solutions offers a full array of solutions for operators.

"This collaboration is a win/win for both FranConnect and FranNet," Keith Gerson, president of franchise operations at FranConnect, said in the release. "But the biggest winners are our partner brands, who will benefit from our respective expertise in the franchise arena, including proven-franchise leadership and best in class tools and methodologies."

The partnership between the brands, which features full integration between the two companies' software platforms, allows them to offer their services as a one-stop, single package that takes brands from franchisee recruitment to franchise management.

"With a mutual goal of eliminating uncertainty by selecting the right franchise partners in the first place, then fine-tuning their operations and processes, the groundbreaking partnership is an exciting solution for brands looking to grow," Jania Bailey, CEO of FranNet, said in the release. "According to FranConnect's 2021 mid-year Franchise Sales Index, FranNet has the highest lead-to-deal conversion rate among major franchise referral networks. We believe that this illustrates how we help make FranConnect customers more successful and that, together, we can provide franchise brands with everything they need to build effective and successful franchise partnerships."