Technology

How 1 pizza chain drove mid-market growth in the digital age

Image: iStock

July 28, 2020

As the nation struggles with a resurgence of COVID-19 cases from L.A. to the Big Apple and many places in between, restaurateurs are struggling to adjust customer service. And the bottom line of all this activity is that if your brand isn't offering digital ordering, delivery and a slew of other restaurant functions, your presence competitively is dwindling.

Mid-market franchise operators know this as well as any, and that includes the operators of a rapidly expanding Ohio-based pizza chain, called Romeo's Pizza. Recently, Romeo's Vice President of Operations Tom Fiala joined Romeo's Chief Brand Officer David McCafferty for a webinar, where they talked about getting digitally up-to-snuff at lightspeed and are now profiting from it as they launch into franchising in earnest.

In the hour-long session, the pair of restaurant leaders outline the innovative ways they employed digital to stay ahead of COVID-19's potentially cruel downward sales curve through methods that enhanced efficiency and customer satisfaction simultaneously.

Through their efforts, the multi-state chain constructed and strengthened firm bridges with their customers via digital that have allowed the brand to grow revenue and customer loyalty, even in these uncertain times. Their lessons are all here for the taking, just by clicking here to listen to the on-demand version of the session.