Marketing

How Teriyaki Madness, Piada marketing execs leverage tech to increase sales

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September 16, 2021

The restaurant industry has been thrust into an omnichannel reality that's upended not only the dining experience, but also the tactics marketers use to drive key business outcomes like customer acquisition, loyalty and sales growth.

During the webinar "Tying it all together: how restaurant marketing leaders measure and quantify impact in an increasingly omnichannel world" Laura Sporrer, senior marketing manager of Colorado-based Teriyaki Madness, and Stephanie Bauer, director of Marketing for The Piada Group, chatted about how they were tackling this new landscape.

Kamron Moore, senior director of Cardlytics, moderated the discussion.

Watch the free webinar here.