Food & Beverage

Impossible Foods expands to United Arab Emirates

Provided

September 28, 2021

Impossible Foods has expanded to the United Arab Emirates, the company's first market in the Middle East. It's flagship product, Impossible Burger is available on the menus of select restaurants across Dubai, United Arab Emirates, according to a press release.

Impossible Burger uses far fewer environmental resources than traditional meat: 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to beef from cows produced in the U.S. Impossible Burger also contains no animal hormones or antibiotics.

The sustainable products are being used as tacos, chorizo gyoza, roasts, short ribs, burgers, tartare and other dishes. A longtime fan of Impossible Foods, Pickl CEO and Founder Stephen Flawith created three original Impossible Burger menu items specifically for the homegrown burger chain.

"These days, people want to reduce their meat intake for many reasons, whether it be environmental, health or ethical reasons," Flawith said in the release. "We're pumped to round off our Pickl Plant Based menu with the introduction of Impossible Burger. This product alongside Pickl's homemade sauces and pickles is something that everyone needs to experience. It is truly a game changer."