Marketing

Lyft teams with Olo on restaurant delivery

Photo by istock.com

December 15, 2021

Ride share company Lyft is teaming up with Olo, and its on-demand commerce platform Dispatch, to deliver digital orders for Olo's restaurant network brands.

The partnership marks Lyft's biggest push yet into restaurant delivery, according to a press release.

Olo's Dispatch is a network of third-party delivery service providers, such as Lyft, that allow restaurants to accommodate delivery for orders generated through websites and apps. The solution selects service providers, including in-house couriers, based on optimal price, timing, availability and other criteria.

Olo's automated matching technology enables restaurants to get food into the hands of the guest faster and in the most cost-efficient way.

"Direct digital orders continue to make gains in the restaurant industry as brands recognize the need to protect direct relationships with guests, and effective management of these orders is a critical component to success," Shalin Sheth, VP and GM of Dispatch for Olo, said in the release. "With Dispatch, we help our customers enable delivery on their owned channels, using trusted partners like Lyft for local delivery. The addition of Lyft to the Dispatch network not only expands delivery coverage for our brands, but drives competitive pricing at the benefit of guests and brands alike."

"We're excited to enable local delivery for merchants with Olo Dispatch," Justin Paris, head of Lyft Delivery, said in the release. "As a transportation-focused company, we aren't interested in building consumer-facing marketplaces for groceries or food, but we can add real value in delivery both for drivers and partners via Dispatch's frictionless process and the scaled national network of drivers on Lyft's platform."

"We're excited to see Lyft partner with Olo to expand the impact of Original ChopShop's and Bellagreen's delivery programs running through Olo Dispatch," Adam Griffith, VP of IT at Original ChopShop, said in the release. "Each delivery order on our own sites is one more direct guest relationship we can keep, and the availability of drivers and competitive pricing from Lyft we experienced during its Dispatch pilot ensured our guests got their food quickly and at a competitive delivery price. We look forward to continuing this partnership with Olo and Lyft to grow both the Original ChopShop and Bellagreen delivery programs."