Technology

Mobivity, Par Tech partner to drive digital transformation

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December 15, 2020

Mobivity Holdings Corp., a provider of personalized customer engagement solutions, is partnering with Par Tech Inc., a point-of-sale software provider.

The partnership is aimed at driving digital transformation for brands with the integration of ParTech's Brink POS with Mobivity's Recurrency to provide actionable insights, according to a press release.

The benefits for brands and restaurants includes:
● Increased guest frequency and spend through personalized, multichannel, digital offers and promotions.
● Machine learning techniques to predict and measure offer and product performance.
● AI features to activate in-store and online transaction data for rapid analytics and insights to fuel intelligent personalization and promotions.
●One to one guest engagement through channels such as mobile messaging and dynamic takeout and delivery receipts.
● Omnichannel digital loyalty programs.

"PAR is pleased to welcome Mobivity into our Brink POS integration ecosystem," Stephen Lee, director of strategic partnerships at ParTech, in the release. "The combination of Mobivity's Recurrency platform and our Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement."

Brink POS customers can utilize Mobivity's Recurrency AI/machine learning to analyze the various data from their POS. By accurately attributing promotions to transactions and being able to identify pre- and post-redemption purchase activity, Mobivity helps brands determine the most effective marketing approach based on guest frequency and spend.

"Integrating Mobivity into the industry-leading Brink POS ecosystem helps PAR reinforce its mission by enabling restaurants to provide guests a more engaged experience. This starts by making sense of the POS data," Dennis Becker, Mobivity chairman and CEO, said in the release.