Mod Pizza launches first ‘Modmobile’ in Florida

A Mod Pizza franchisee in Florida recently introduced the concept's first food truck — a "Modmobile." Equipped with its own 800-degree, gas-fired oven and a glass-encased display kitchen, the Modmobile will take the brands' artisan-style pizzas on the road throughout the state of Florida, according to a press release. The truck recently visited local nonprofit organizations in South Florida, including Arc Broward, SOS Children's Village and the Coral Springs police and fire departments.  

"We are very excited to unveil Mod Pizza's first mobile store," said Brick Kerge, vice president of operations for franchisee BBX Capital's Mod Pizza business in Florida. "The food truck gives us the ability to expand the Mod brand in Florida, have guests experience our pizza and unique culture, and give back to our many great communities throughout the state."

The Modmobile serves Mod's artisan-style pizzas made on demand, using fresh-pressed dough and signature sauces. All pizzas can be modified upon request and are always one flat price. Like every Mod store, the truck will include original artwork and Mod's signature "Wall of Fame," a photo collage that pays homage to the community and people from the Mod journey — all housed in a 33-foot long, 12-ton, Freightliner M2 106.

"While the Modmobile will first serve our customers in South Florida, it will soon be in many markets across the state of Florida, and will support us as we continue our expansion to more than 60 stores," BBX Capital President Jarett Levan said in the release.

Topics: Food & Beverage, Franchising & Growth, Vehicles

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