Technology

Olo to acquire Wisely

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October 22, 2021

Olo Inc., an on-demand commerce platform, will acquire Wisely Inc., a customer intelligence and engagement platform that enables restaurant brands to personalize the guest experience

With the $187 million dollar acquisition, Olo will broaden its platform to include Wisely's suite of customer intelligence products, giving a restaurant brand the power to curate an optimal technology stack from an expanded portfolio of solutions in conjunction with solutions from Olo's open ecosystem of over 100 technology partners, according to a press release.

The transaction is expected to close in the fourth quarter of 2021.

"As we look to the future of digital entirety for restaurants, tools that help brands harness customer data and turn it into applicable insights will be essential for them to better serve guests and manage the restaurant enterprise as a whole," Noah Glass, founder and CEO of Olo, said in the release. "Since partnering with Wisely, we have seen clear synergies between the two platforms and a close cultural alignment of putting restaurants first. We both succeed when our restaurant brands succeed, and there are clear areas of opportunity to provide intelligent products to better serve them. Wisely's customer engagement platform, operations intelligence, and data capabilities complement Olo's on-demand commerce platform and will together create a differentiated and wide breadth of product offerings that will accelerate our restaurant brands' digital transformation."

With a growing list of enterprise and emerging enterprise customers, Wisely's software solutions include: an all-in-one Customer Relationship Management (CRM) with marketing automation including email and SMS; Host, a table management, waitlist and reservations solution; a guest sentiment tracker with aggregated and annotated guest reviews and feedback, and the Customer Data Platform purpose-built for restaurants.

"With our platform, restaurant brands are better able to personalize the guest experience — in the dining room, online, and through digital means — to ultimately improve customer lifetime value. By joining with Olo, restaurant brands will have the ability to unify their transactions and their customers into a single, easy to use system," Mike Vichich, CEO and Cofounder of Wisely, said in the release.