Oracle adds partners to help restaurants streamline operations
April 20, 2021
Technology has played a critical role in helping restaurants continue to operate during the pandemic, which is why Oracle Food and Beverage has doubled its MICROS Simphony point-of-sale integrations to give brands access to a variety of partner applications including online ordering and contactless payment apps.
"It's crucial that restaurants have a variety of technology options at their disposal as they test new ways to operate in a still uncertain environment," Simon de Montfort Walker, senior vice president and general manager of Oracle Food and Beverage, said in a company press release. "Our ecosystem of validated partner solutions means our customers can extend their Oracle MICROS Simphony capabilities in just minutes or hours to meet a distinct need or take advantage of a new revenue opportunity."
Partner integrations enabled by Oracle Food and Beverage's open APIs make it easier for organizations to manage their menu information and digital content and expand their omnichannel ordering capabilities, de Montfort Walker said.
By bringing key solutions and data together with Simphony's analytics and insights, restaurant owners can make better decisions and act in real-time to deliver great guest experiences, Chris Adams, vice president of strategy for Oracle Food and Beverage, said in the release.
"Food and beverage business leaders need technology that allows them to remain nimble," he said. "Our open API architecture and extensibility gives customers the ability to test new concepts and grow their business with confidence and speed."
Over the past year, Oracle has partnered with:
- Adyen Global Payments Platform, which delivers frictionless payments across online, mobile and in-store channels, and is one of the few industry solutions offering payments, checkout and managed risk in a single system.
- Appsuite CRM, a cloud-based CRM that integrates mobile apps, delivery and order management, multi-channel marketing, loyalty, rewards, gift cards, surveys and ordering to drive increased traffic and revenue for restaurants and hotels.
- Beverage Ordering Service System, which allows customers to order a beverage at the point of play, such as on a casino floor. Order fulfilment and payment information is sent automatically to Oracle MICROS Simphony eliminating manual order entry and simplifying reporting and audit activities.
- Bluedot Geofencing Platform, which connects mobile and web orders to Simphony POS, estimating time of arrival, in real-time, while a guest is en-route. Order timing, kitchen production and fulfillment, whether at the counter, curbside or in the drive-thru is optimized to improve customer service.
- Deliverect, which connects Uber Eats, Deliveroo and other delivery services directly with Oracle MICROS Simphony, so that restaurateurs can expand sales channels organically, or through ghost kitchens and virtual brands, and simultaneously simplify operations.
- EngagePHD, which is a management system that makes managing digital signage content simpler. Product and order data from Oracle MICROS Simphony is dynamically transferred to EngagePHD where you can layout engaging digital menu board and order confirmation screens.
- Olo, which enables restaurant brands to launch, manage and scale their digital-ordering programs. Olo connects with Oracle MICROS Simphony to power every stage of the digital restaurant transaction, from fully branded guest interfaces to the back-of-house order management features that keep the kitchen running smoothly.
- SevenRooms, a data-driven guest experience platform that helps hospitality operators connect data across the guest experience.
- TableSafe EMV, a pay-at-the-table platform designed to allow guests to complete the entire payment process in 60 seconds or less, without the server's involvement.
- Yellow Dog Inventory, a back-office inventory management system that works with Oracle MICROS Simphony to streamline item management, recipes, purchasing, physical inventories, and reporting. Its mobile applications can help keep employees engaged in operations while spending less time in the office.