Marketing

Oscar Mayer renames its Wienermobile

Provided

May 22, 2023

The 87-year-old beloved and well-known Oscar Mayer Wienermobile has a new name.

Now it's going by the moniker Frankmobile as part of a rebranding effort, according to a company statement.

"The newly coined "Frankmobile" pays homage to the brand's 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever — all while sparking miles of smiles and uniting fans around a love of meat," wrote the company in the announcement.

Oscar Mayer is debuting a fleet of six Frankmobiles and has also renamed its Hotdoggers, who drive the vehicles, as Frankfurters.

"The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years," Stephanie Vance, associate brand manager, Oscar Mayer, said in the announcement. "This summer, it's time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it's Oscar Mayer, you know it will be 100% tasty, and 100% make you smile."