Technology

PAR Technology launches PAR Games to revolutionize loyalty programs

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September 17, 2025

PAR Technology Corporation, a provider of foodservice technology, has launched PAR Games, an interactive loyalty platform designed to boost customer engagement and loyalty. The platform transforms passive loyalty into real-time, emotional engagement, helping marketers to drive visits, capture zero-party data, and reward guests — without over-relying on discounts.

The company notes that with 64% of brands rethinking their strategies, the pressure is on to move beyond static points and tiers. PAR Games aims to deliver the instant wins, interactive experiences and tangible value that modern guests expect. The platform allows marketers to launch fully branded games that drive visit frequency, boost signups, and build emotional loyalty, using customizable templates and behavior-triggered brand moments. This enables brands to reward customers while protecting margins, using behavior-driven games with customizable win probabilities.

"Loyalty has become a volume game. Points and discounts alone aren't enough to stand out anymore. With PAR Games, we're giving marketers a new way to stay top-of-mind, increase frequency, and protect margin — all while gaining the zero-party data they need to personalize and grow. And this is just the beginning. We're rolling out an aggressive roadmap to spark innovation and drive real revenue growth," Joe Yetter, general manager of PAR Engagement, said in the press release.

The platform is natively integrated with PAR Punchh and allows for minimal development work, offering more than 200 pre-built templates. It supports cross-channel, app-less delivery, allowing guests to access games instantly via a unique URL from any device. The system also features real-time behavior triggers and facilitates, zero-party data capture to help brands better understand customer preferences and behaviors.