Technology

Pizza truck debuts brick-and-mortar store with self-pour tap wall

Image courtesy of Fat Lip Pizza.

September 5, 2022

Fat Lip Pizza, a Corona, California based pizza truck, has opened its first brick-and-mortar location and features a 20-tap self-pour draft system powered by iPourIt technology, according to a press release.

The self-pour tap wall offers a rotating selection of draft beverages, mostly from local breweries and wineries. Patrons can explore details for each option on touchscreens above the taps and pour as much or as little as they please. RFID-enabled wristbands are used to activate the system and track the ounces.

After one year operating a food truck, owners Chris and Veronica Laramie, husband and wife, came across a location in Corona that was already built out for a pizza concept and included an iPourIt system.

The self-pour tap wall eliminates the need to build out a traditional bar, creating more space for seating. There's also no need to staff a trained bartender for alcohol service and cashiers can easily learn the system and give quick tutorials to new guests. iPourIt offers an integration with the Untappd platform and updates the beer menu automatically so app users can see exactly what's on tap at any time.