Food & Beverage
Ralphs sends cease and desist letter to LA food truck
January 22, 2024
The law firm Davis Wright Tremaine sent a cease and desist letter to the Gracias Senor Taqueria food truck in Los Angeles on behalf of the Ralphs supermarket chain. The letter claims that owner Rudy Barrientos "encouraged customers to use the parking lot owned and operated by Ralphs," according to a report by LA Taco.
The letter claims that "the areas outside individual stores' customer entrances and exits, at least as typically configured and furnished, are not public forums. This is because solicitation poses a significant… risk of interfering with normal business operations."
Barrientos believes this is part of an effort to remove street vendors from the Pacific Palisades community.
"I do understand where [Ralphs] is coming from. But I also feel like they're not seeing the positive that we bring to the community," Barrientos said. "I do think they benefit from us also being there. It creates a destination point. [Our customers] do also go buy and shop for things at Ralphs."
