Technology

Revel Systems debuts integrated loyalty toolkit

May 24, 2022

Revel Systems, a cloud-native POS and business management platform, is debuting Revel Loyalty, powered by Como, an in-house loyalty system for small to mid-sized businesses.

Revel Loyalty is integrated with the Revel POS platform and aims to help SMBs drive customer loyalty, reward customers and build rich customer communication programs, according to a press release.

"It's common knowledge that the cost to acquire new customers far exceeds the cost to retain them, which is why loyalty programs designed to reward recurring guests and entice return business is a big deal for merchants," Chris Lybeer, chief strategy officer, Revel Systems, said in the release. "With Loyalty XT, Revel merchants get the rich benefits available through Como's innovative solution with the added convenience and seamlessness of a singular system and point of contact for support through Revel."

Loyalty XT allows merchants greater control of their loyalty programs. Using data-backed insights, the solution enables hospitality and retail businesses to drive loyalty and increase customer spend through easy program registration, customer gifts, point-based systems or punch cards to earn rewards and more.