Marketing

SAJJ Mediterranean launches digital market

Provided

July 21, 2020

SAJJ Mediterranean is expanding its consumer touchpoints beyond brick-and-mortar locations, food trucks and catering services to include an online SAJJ Market. The digital vertical offers readymade items including meal kits and a la carte offerings, plus ready-to-cook items like pre-marinated proteins, falafel mix, tabbouleh and soup kits, Mediterranean spices and more.

"With our guests' ever-changing buying habits and the evolution of the direct-to-consumer segment, we wanted to enhance the SAJJ experience by offering on-demand, ready-to-enjoy meals and introduce the SAJJ Market to make it easier for guests to bring SAJJ safely into their homes to enjoy at their own leisure," Founder and CEO Zaid Ayoub said in a company press release. "Consumers are spending more time at home, so we wanted to create an extension of SAJJ that made it easy and convenient for them to have fun cooking together in their home kitchens. Our SAJJ Market represents a new way we are engaging our guests and making SAJJ as accessible as we can."

The SAJJ Market, available on SAJJ's website at www.sajjstreeteats.com/sajj-market, is only servicing the San Francisco Bay Area but has plans to expand across the state and eventually into new territories.

SAJJ operates 13 restaurants and two food trucks throughout California.