Technology

Thanx acquires ZeroStoreFront

Zach Goldstein, CEO and founder of Thanx, has announced that Collin Wallace (middle) will join Thanx as VP of Insights, and CTO Ashutosh Joshi will become director of Engineering. Provided.

April 5, 2022

Thanx, a loyalty and guest engagement platform, has acquired ZeroStorefront, a restaurant-focused marketing and data insights platform.

"Thanx is redefining customer loyalty for this industry, driving restaurants away from rote discounts and toward data-driven insights and personalization that actually maximizes lifetime value," Zach Goldstein, CEO and founder of Thanx, said in a company press release. "This acquisition further accelerates our innovation in this category and brings some exceptional restaurant technology veterans onto the Thanx team. The ZeroStorefront team has been innovators in consolidating customer data and driving business intelligence that directly produces revenue growth and cost savings for restaurants; we can't wait to see the outcomes they can drive at a larger scale."

The acquisition advances Thanx's Loyalty 3.0 mission. In late 2021, the company announced a platform redesign focused on helping restaurants build distinctive, non-traditional loyalty programs that cater to the individual. More recently, Thanx launched Hidden Menu, one of many non-discount reward capabilities available on the Loyalty 3.0 platform.

"I have seen firsthand how the rise of third-party delivery has elevated the importance of knowing your customers personally and engaging with them in a relevant and memorable way," Wallace said in the release. "Together with Thanx, data-driven insights and personalized engagement will now be easier than ever for restaurants seeking to embrace the new digital environment. Through this process, we became convinced Thanx has the strongest leadership team in the industry and the fastest pace of innovation; it was a natural fit."