Technology

Thanx integrates with Square

Photo: Thanx

March 28, 2025

Loyalty and guest engagement platform Thanx has integrated with Square, which has an ecosystem of commerce solutions. With this launch, Thanx now supports every major point-of-sale system, reinforcing its commitment to delivering seamless, flexible solutions for restaurant operators, according to a press release.

"Square has worked with hundreds of thousands of food and beverage businesses, and with this Thanx integration, we're able to support bigger multi-unit brands to maximize the guest experience," Ming-Tai Huh, head of food and beverage at Square, said in the press release. "Thanx's loyalty capabilities integrate deeply with Square's robust point-of-sale system, giving more restaurants a seamless, data-driven rewards experience that drives both immediate engagement and long-term customer loyalty."

Fast casual chain CupBop, which as 64 locations across the U.S., is one of the first to launch the new integration.

"We're thrilled to launch our new app and loyalty program with Thanx. The seamless Square integration was crucial for our business, allowing us to capture customer data and deliver rewards right at checkout without disrupting our operations. This partnership gives us powerful insights into guest behavior while maintaining the streamlined experience our customers expect," Dok Kwon, president and COO of CupBop, said in the press release.

Key benefits for Square merchants include:

• Seamless guest engagement: Loyalty programs integrate directly into checkout, creating a frictionless and delightful customer experience.
• Increased visit frequency and spend: An effortless rewards process encourages repeat visits and higher transaction values.
• Operational simplicity: Loyalty is embedded within Square's POS — no additional hardware or complex setup is required.

"Square has built an exceptional ecosystem for sellers that is optimized around ease of use, which aligns perfectly with our philosophy at Thanx," Zach Goldstein, CEO of Thanx, added in the press release. "Together, we set out to build not just another POS-loyalty integration, but an enterprise-grade guest experience that seamlessly captures rich customer data and delivers at-POS personalization to increase visit frequency without adding operational complexity. We're really excited for both our restaurant partners and their customers."