Technology

Toast teams up with Google to expand online ordering

provided

February 8, 2023

Toast, an all-in-one digital platform built for restaurants, has integrated with Google to allow its customers to offer online ordering via Google.

"As restaurants look to optimize their businesses across multiple channels and revenue streams, online ordering has become a critical channel for any restaurant," Aman Narang, COO and co-founder of Toast, said in a company press release. "We are thrilled to collaborate with Google to help Toast customers maximize their online presence and take control of their ordering channels. As restaurants continue to grow their takeout and delivery business, this integration will increase Toast customers' visibility through Google Search and Maps — with ordering made easy for guests."

According to Toast's Voice of the Restaurant Industry survey, off-premise dining was cited as one of the top 10 areas of focus for restaurants in 2023. The data also revealed that, on average, restaurants are managing seven service models including off-premise businesses like takeout and delivery. With millions of restaurant guests searching for restaurants online, the collaboration with Order with Google allows Toast restaurants to activate a new channel and drive awareness by tapping Google Search and Maps as an ordering channel and marketing engine, Narang said

"We're seeing a big trend where our guests want to order ahead through technology because of the simplicity, so we were excited to turn on the Toast Order with Google integration," Michael Lin, president of Sunright Corporation, which owns Sunright Tea Studio in California, said in the release.

"Tons of guests find us by searching 'Bubble tea shops near me' so it's great how seamless Order with Google is for our guests," Lin said in the release. " All of the information they need is on one page and they can easily browse pictures and then order without being redirected to a new page."