Payments

Upside refreshes brand, expands into mobile payments

Provided by Upside.

September 13, 2023

Digital marketplace Upside is refreshing its brand identity and is expanding into mobile payment options.

The brand refresh includes a refreshed logo to enhance food retailer and user experiences, according to a press release.

"While our core remains unchanged, our company's product evolution and rebranding signify the strides we are taking in this new phase of growth and our unwavering dedication to delivering enhanced value with even greater speed. Because when Upside finds and delivers the lost value between buyer and seller, each gets more and we create more value for the entire ecosystem," Alex Skinner, Upside co-founder and CEO, said in the release.

Following one year of successful testing and positive consumer feedback, Upside's mobile payment will launch to all Upside users and additional leading food retailers in the coming weeks.