Technology

Webinar leverages data to show loyalty programs improve bottom line

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July 6, 2022

Loyalty programs are smarter, more intuitive and easier to use than ever before. Having a solid loyalty program in place can increase guest frequency, improve a restaurant's bottom line and drive increased revenue.

In this free webinar, "Building Loyalty Programs that Improve Your Bottom Line," Mark Harris, director of product marketing for Revel Systems, and Yossi Milhem, vice president of business development for Como, take a look at how integrated loyalty programs are good for a restaurant's business. The presenters were joined by Garrick Robert, director of franchise operations for Salad Station.

Harris named several reasons to implement a loyalty program:

• Increase guest spend & visit frequency.
• Form direct, branded connections with your customers.
• Use insights about your customers to drive personalized marketing and campaigns.
• Make more informed menu and business decisions.
• Retain customers and make them promoters of your brand.

"In terms of investment, ROI, it's probably the best thing you can do in terms of driving profitability," Harris said.

The webinar also highlighted Revel Loyalty XT powered by Como, an in-house loyalty solution tailored for small to midsize business with a whole suite of feature sets.

"It's a one-stop shop for integration between Revel and Como," Harris said. "This is native to Revel's platform in terms of the execution and purchasing it."

To watch the entire free webinar, click here.