Technology

How to unblock your restaurant’s loyalty “blind spot”

Photo: iStock.

March 29, 2021

Playing a game of hit-or-miss is not something you want to do with your restaurant's loyalty program. Yet, that's exactly what most restaurants are doing, according to research from LedgerPay, a Quisitive payments intelligence platform.

The company said data shows that first of all, about 70% of customers don't even bother to enroll in a brand's loyalty program, anyway, so there's a big chunk being missed right there. In fact, research shows most loyalty programs reach fewer than 5% of consumers, leaving 95% or more of the people you're serving with no access to the kind of incentives and communication that builds a lifelong patron for your brand.

Fortunately, there are ways to amp up your loyalty reach and increase your brand's ability to connect meaningfully with customers which everyone who attends a free webinar on this site on April 6 at 2 p.m. Eastern can learn about. LedgerPay Vice President of Marketing Tom Byrnes breaks down the information on how to win bigger in the loyalty game in the session in terms that restaurateurs can relate to and make decisions around.

In the webinar, Byrnes will help participants understand where a common loyalty blind spot throws many operators off-track, as well as helping restaurateurs learn about the important "moment of impact" to deliver loyalty offers and why it's so important. He will also help listeners become familiar with the existing technologies that can help operators really engage in a smooth and easy manner with their guests.

It's important information to plug the holes in your loyalty efforts and build a better relationship with your customers, so please take a moment to register to attend the free session on April 6 by clicking here.