Marketing

Wetzel’s Pretzels food truck in Rose Parade

Photo by istock.com

January 6, 2022

The Wetzel's Pretzels Powered by Thirst food truck in Utah participated in the 2022 Rose Bowl parade.

It's the first year the food truck put a float in the event, according to a KUTV report.

Co-owner Ethan Cisneros said the parade theme, "Dream. Believe. Achieve" reflects his company's vision, according to the news outlet.