Independent Operators

Wing It On opens 2nd Jersey store

Provided

December 12, 2022

Wing It On, which has 11 locations and a food truck, is opening its second New Jersey location by year's end. Located at 161 Main St., Suite 140 in West Orange, the location offers dine-in, takeout, curbside pick-up and third-party delivery. Jeff Cooper is the franchisee expanding the fan-favorite wing brand's presence in the Garden State.

"I have always loved chicken wings, and I was looking to take the next step in my professional career and run my own business, I naturally gravitated toward restaurants and chicken concepts," Cooper said in a company press release. "After doing my research, Wing It On really set themselves apart from the sea of other faces in the category. I am so excited to join Wing It On! and expand this exciting brand's footprint throughout North Jersey, a place that has been lacking standout wing joints."

"This is a tentpole moment for our brand as we expand our presence in New Jersey with a passionate entrepreneur leading the way like Jeff," Wing It On CEO Matt Ensero said in the release. "I can't wait to introduce our game-changing chicken offerings to more North Jersey communities and show them what real Buffalo-style chicken wings are all about."