Restaurant Operator Podcast

Craft cocktails: How to elevate the art of mixology

Image courtesy of Networld Media Group

September 28, 2023

In recent years, the world of cocktails has witnessed a renaissance of sorts, with a growing appreciation for the art and science of mixology.

Craft cocktails, in particular, have emerged as the epitome of this revival, captivating the taste buds of enthusiasts and novices alike. These handcrafted libations are more than just drinks; they're a fusion of artistry, innovation and tradition.

The key to crafting these liquid masterpieces lies in the ingredients. Fresh fruits, herbs and spices are often used to infuse flavors, while premium spirits form the foundation. Syrups, bitters and tinctures are often house-made, allowing for a unique signature touch. These cocktails are as much about the presentation as they are about the taste. Creative garnishes, artisanal ice, and distinctive glassware are all part of the experience.

In this episode of Restaurant Operator, podcast host Mandy Wolf Detwiler, editor of Pizza Marketplace and QSRweb, and Don Robinson, CEO and president of Louisville, Kentucky-based Parlour, take a look at how the brand's creative craft cocktail menu raises check averages and sets the pizzeria apart from its competition.