Press Release

Lenny's Subs Celebrates Lenny's Day with Exciting New Beverage Lineup in Partnership with Botrista

Enjoy vibrant new drinks and support your local neighborhood on October 25th!

Photo: Botrista Inc.

October 23, 2024

MEMPHIS, Tenn.(October 21, 2023) — Lennys Grill & Subs and Botrista are joining forces to bring a refreshing new beverage experience to sandwich lovers nationwide. This partnership introduces Botrista's innovative drink lineup to Lenny's menu, featuring trendy Bobachillers™ and Frosted Lemonades. To celebrate this new collaboration and Lenny's Day on October 25th, customers can participate in a special celebration while enjoying these exciting new drink options.

The partnership allows Lennys Grill & Subs to offer a range of craveable drinks that perfectly complement their famous Philly Cheesesteaks among other exciting subs like the Reaper, Mile High Turkey,  and Italian.Guests can now enjoy refreshing craft beverages such as popular frosted lemonades and BobaChillers™.  Created with quality ingredients and finished with popping boba, these can add a fun twist to their usual sub order!

We're thrilled to introduce these new premium drink options to our menu," said Joe Unger, President and COO at Lennys Grill & Subs. "These innovative beverages not only enhance our customers' dining experience but also showcase our commitment to staying on-trend and meeting our guests' evolving tastes.

The new drink menu features a variety of flavors, with Bobachillers™ and Frosted Lemonades taking center stage. These drinks incorporate trending flavors and the popular popping boba, offering a unique and delightful sensory experience with every sip.

“I couldn’t be more excited to team up with Lenny’s Subs for Lenny's Day!” said Molly Locke, Director of Partnership Marketing for Botrista. “Our Frosted Lemonades and BobaChillers™ are the perfect match for their delicious subs and chips. This collaboration not only enhances Lenny's experience but also brings the community together in a celebration of Tasty Togetherhood!”

To gather the community in support of Lenny's Day on October 25th and the launch of these new beverages, Lennys Grill & Subs  is hosting a special event for its loyal customers and local neighborhoods.Guests can buy any sub for just $3.99 with the purchase of a drink! 

If you’re looking for freshly-crafted frozen lemonades, BobaChillers™, flavorful subs and more - visit any of the Lennys locations on October 25th to join in the neighborhood celebration. For more details on Lenny's Day activities and the new beverage offerings, follow @LennysSubs on social media.

About Lennys Grill & Subs
Since 1998, our focus has remained the same—good food with a great experience—as your favorite neighborhood sandwich shop. This means never skipping on quality or quantity. That’s why at Lennys, we’re proud to serve handcrafted deli subs and made-to-order authentic cheesesteaks piled high with freshly sliced premium meats and cheeses on bread baked fresh every day in our restaurants. For more information on Lennys Grill & Subs, visit www.lennys.com or follow us on Facebook and Instagram at @lennyssubs.

About Botrista 
Botrista empowers businesses to serve the latest trending beverages that meet evolving consumer demands. We provide globally sourced, first-rate ingredients and data-driven menu development to enhance customer satisfaction. Our detailed technology ensures perfect consistency, while our comprehensive support covers your full implementation, daily operation and scaling to ensure your quality and profit never falter. It’s ‘out of the box’ thinking, just in a cup.