STRATEGIC PARTNERS
July 15, 2020
The survey of 2,000 U.S. adults reveals that more than half of those who responded would describe themselves as meat-eaters. Considering the stay-at-home orders, one in five respondents said they are eating more plant-based meals now than they were previously, and the same amount of surveyed adults said they would be most likely to try a plant-based meat alternative at a fast food chain, rather than the other options which included independent restaurants, premium burger chains and so on. This positive attitude in favor of more plant-based meals in the fast food space is something that the foodservice industry will experience as restaurants begin reopening and looking for ways to bring more of their loyal customers back through their doors.
Americans are now more informed about what they consume, which has given rise to a deeper interest in plant-based options that can positively impact their health, the economy and the environment. Along with these findings, the survey also showed that:
39% of American adults have chosen a plant-based meat option when dining out in the last 12 months
26% of U.S. adults polled say they are more likely than they were before lockdown to choose a plant-based meat option in the next 12 months when restaurants reopen
41% ranked meaty qualities (succulence, taste and texture) as the most important factor when choosing a plant-based burger
45% of respondents believe every dish on a restaurant's menu should be available as a meatless option
20% say they are most likely to try a plant-based meat alternative at a fast food chain, followed by 13% opting for an independent restaurant and 12% choosing a premium burger chain
One in four (26%) say they are more likely to visit a restaurant, bar or café if it has a dedicated plant-based menu
38% agree that they are more likely to try a plant-based burger if it is made by a brand vs. the restaurants' own vegan burger
62% of U.S. adults polled admit to feeling anxious about the prospect of visiting a restaurant, bar or café when they reopen after lockdown
"Given the surge the grocery business has seen in plant-based sales over the past several months – whether it be because of meat shortages, an increased willingness to try a new product as more Americans dine at home or a myriad of other reasons – we aren't surprised that restaurant dining habits are likely to follow suit, especially at fast food chains," says Kasper Vesth, General Manager of Meatless Farm North America. "Meeting these new consumer demands will be pivotal for restaurants that are looking forward to reopening and regaining their footing in this new 'normal' and Meatless Farm's foodservice capabilities have been built out to assist with supplying our meat free burger patties, ground and breakfast sausage products as soon as restaurants are ready."
All figures are from OnePoll. Total sample size was 2,000 adults. Fieldwork was undertaken between 18th – 23rd June 2020. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
