Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Type: White Paper

Sponsor: FoodTruckOperator.com




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FEATURES


St. Louis roast beef chain enlists food truck to tackle new markets

Seeing a big demand for sliced roast beef, Lion's Choice sees a food truck as a good way to expand its market presence.

Why a Detroit foodservice operator is steering into Asian food truck cuisine

While many of today's restaurants view food trucks as a way to extend their brand to new customers, Ray Friedrich evaluated the food truck option as a new business opportunity, and developed his concept based on what he saw as a local market need.

White Castle’s 'Crave Mobiles' racking up more miles

White Castle food trucks have allowed the company to extend its presence in markets that aren't as well served by its brick and mortar restaurants, helping to bolster the company brand nationwide.

Former Papa Murphy's CDO: Ask 3 questions before investing in tech

As restaurants consider deploying technology, such as a loyalty program, branded app or mobile payments, executives should first consider whether such efforts will actually help them acquire more customers and coax existing guests to spend more money

Kansas City pizza franchisee uses food truck to build brand visibility (Part 1)

Being an established restaurant operation, KC Pie brought some key advantages to launching a food truck, but still had to learn the nuances of the food truck business.

Environment-focused startup spearheads food trailers to support brands

Move Systems helps food brands expand into urban markets via food trailers. The company focuses on improving the urban physical environment.

London Summit: Coyote Ugly's key considerations before taking on the world

Coyote Ugly has learned to speak a lot of different languages along its path to global growth. Here, one of the chain's leaders shares the key elements for any brand to consider before setting off on a worldwide trek.

Wayback Burgers to test food trailers in the Big Apple

The fast casual chain teams with a trailer specialist to launch its first mobile food initiative, starting in New York City.

How to choose the right food truck oven

Space, utility costs and volume are key when operating a food truck. By choosing the right oven, you can maximize your investment.

How a San Francisco food trucker fine tunes his business strategy, Part II

Rich Mainzer's engineering background has played heavily into how he manages his food truck operation, helping him focus on costs and business strategy.

Targeting 500 customers a day: How one San Francisco food trucker does it (Part 1)

In three years, Rich Mainzer has expanded to a second truck and a catering facility, a business that employs 16 people during peak season and targets 500 customers per day. He does it in one of the nation's most competitive food truck markets.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Phoodio app updates food truck schedules automatically for customers

While most food truck owners claim social media is their top marketing tool, one software engineer learned that not all of them do a good job keeping customers up to date on where they are. He created an app to make this task easier.

How 1 Central Florida food truck quickly attracted 800 percent more visitors to their website

Ribshack Foods had the unique challenge of promoting both its sauce and chips product lines as well as developing an instant local following for its three Central Florida restaurant locations. The company turned to social media as its primary line of marketing.

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