Social Media Marketing Guide for Food Truck Success

Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Type: White Paper

Sponsor: FoodTruckOperator.com




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Self-order technology options expand, challenging foodservice operators still using legacy POS

Self-order technology options expand, challenging foodservice operators still using legacy POS

New foodservice technologies — including self-order kiosks, mobile ordering and EMV-enabled payment systems — are being introduced at a rapid pace. Operators with existing POS investments need to be able to integrate new capabilities into their existing systems.

Southern California crepes food truck expands into multifaceted foodservice business

Southern California crepes food truck expands into multifaceted foodservice business

After starting out as a provider of tabletop crepes, Crepes Bonaparte expanded into catering, food trucks, a food truck booking service and, eventually, a brick-and-mortar restaurant. Synergies among the different business segments have helped the company maintain profitability.

Crepes food truck finds its niche in Southern California

Crepes food truck finds its niche in Southern California

A catering business modeled on the street crepes of France mushroomed into a multifaceted foodservice business including food trucks, a catering business and a brick-and-mortar restaurant.

Rekindling childhood memories, truck brings soft serve ice cream to Los Angeles

Rekindling childhood memories, truck brings soft serve ice cream to Los Angeles

Using a family recipe for soft serve ice cream, Joe Nicchi has found a big demand for the product in Los Angeles, which he is meeting with a pair of refurbished Mister Softee trucks. He has recently begun wholesaling his ice cream.

Seattle pair parlay Korean taco truck into brick-and-mortar chain

Seattle pair parlay Korean taco truck into brick-and-mortar chain

Roz Edison and Kamala Saxton got into the food truck business at the right time in 2009, despite little formal business experience. Having a clear focus on the type of food they wanted to offer and maintaining a consistent schedule for the truck proved important to their success.

The 5 best types of customer loyalty programs for food trucks

The 5 best types of customer loyalty programs for food trucks

The expansion of mobile payment has increased customer expectations for loyalty rewards for nearly all types of purchases. Fortunately, food trucks have several options to reward customers for their patronage and ensure their ongoing loyalty.

‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto

‘Rebel Without A Kitchen’ self-made celebrity establishes a following in Toronto

Matt Basile leveraged his marketing skills to establish himself as a street food celebrity in Toronto. He now employs 25 mostly full-time people.

Food truck booking providers offer various support services

Food truck booking providers offer various support services

Besides matching food trucks with clients, food truck booking services oftentimes provide other services for food trucks, such as customer locator apps, marketing support, help with regulatory requirements, on-site serving assistance and even menu development.

Five eco-friendly appliances and disposables for your food truck

Five eco-friendly appliances and disposables for your food truck

Eco-friendly products and equipment can reduce your business's impact on the environment, and it can also lower your utility bill. Additionally, customers are increasingly more concerned with choosing businesses that are environmentally conscious.

Saladworks relies on food truck to drive sales while stores close for remodeling

Saladworks relies on food truck to drive sales while stores close for remodeling

The Saladworks food truck has proven a great way to serve loyal customers when a store is closed for remodeling, in addition to marketing the brand and reaching customers in regions without Saladworks restaurants.

A mission to help leads a Texas family into mobile food

A mission to help leads a Texas family into mobile food

Starting a food truck has been an intense educational experience for a Texas family with no prior foodservice background. Entering their third year, Steve and Nanette Hutto have decided to take an active management role.

How a DJ launched a food truck business

How a DJ launched a food truck business

Having always worked as his own boss, food truck operator Keith Hill offers an excellent case study in entrepreneurial ambition.

Read the fine print before encouraging online customer reviews

Read the fine print before encouraging online customer reviews

The best way to earn positive reviews is to give good service, a search engine optimization strategists advises food truck operators. Review websites don't want to be known for fraudulent reviews.

11 menu trends going mainstream in 2018

11 menu trends going mainstream in 2018

Now trending: Detroit-styled pizza, Vibrantly colored drinks and salads, soft-serve ice cream coming in innovative flavors and a focus on mushroom-centric dishes.

Technology, social media topics lead top 10 stories in 2017

Technology, social media topics lead top 10 stories in 2017

Stories about social media and technology tools were the most-read articles in 2017, the inaugural year for Food Truck Operator. An analysis of the 10 stories reflects a variety of concerns as the industry continues to expand at a rapid pace.

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