Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Type: White Paper

Sponsor: FoodTruckOperator.com




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FEATURES


Franchisees talk do-over: What they wish they knew before opening their franchise

Managing employees is a major aspect that new franchisees often don’t realize or prepare for when signing a franchise agreement. That, and the fact that running your own shop means dozens of daily decisions, are big eye openers.

How to avoid disputes in the franchisor-franchisee partnership

Attorney Brian Schnell of Faegre Baker Daniels LLP offers up advice and tips on how potential franchise operators and franchisors can sidestep common disputes before the arguments move toward a court setting. Good communication and clear expectations are key.

Cousins Subs' Traveling Sub Shop improves brand awareness and gives back to the community

Cousins Subs uses its food truck to improve brand awareness while also supporting charities the company has committed itself to.

Infographic: How online reviews can make or break your brand

Research quantifies the impact online customer reviews have on business performance. The reviews play a bigger role in the selection of restaurants than hotels, doctor's offices, hospitals or hair salons.

Food truck marketplaces play a growing role for the emerging food truck industry

Food truck marketplaces help food trucks solve the location problem by securing the rights required for the trucks to operate on their premises. They also market their venues to the public.

NRA show: Convenience continues to push the envelope, spelling more food truck growth opportunities

The National Restaurant Show demonstrated a wealth of products and equipment to help food trucks take advantage of hot consumer trends. Exhibitors are tailoring more offerings to food trucks.

Restaurants realizing importance of mobile payments and loyalty

Loyalty and order-ahead-and-pay are becoming the standard in the industry.

Long Island food truck festival seeking operators, aims to showcase truck industry

A Long Island food truck festival is looking for a few dozen operators to participate in a community event that also promotes the expanding culinary options offered by food trucks.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

One key to food truck success: the right mobile POS

An investment in a POS system should be weighed against better customer service and savings in labor and inventory management.

How blockchain technology brings new efficiencies and transparency to the food supply chain

A blockchain allows anyone with access to its electronic ledger to track what went into a product and who handled it along the way. This transparency is especially relevant to food supply chains, given the geographic expansion of these supply chains in recent years and the amount of data companies track.

4 mistakes killing your food cost margins

Every step of the food production process has to be watched carefully in order to control costs. A veteran restaurateur offers four potential mistakes that can easily sabotage your profit margins.

Infographic: Food truck industry to hit $2.7B

Food Truck Operator offers a handy infographic to give food truck owners and suppliers an easy-to-grasp snapshot of the state of the industry.

Mobile Vending University helps prepare food truck owners

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all aspects of operating a food truck.

How technology can improve ROI of maintaining foodservice equipment

Foodservice equipment has long required multiple distribution levels. Managing equipment information on such equipment places a heavy burden on all players in the supply chain. New technology offers options to reduce data management.

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NEWS