Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Type: White Paper

Sponsor: FoodTruckOperator.com




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FEATURES


Long Island food truck festival seeking operators, aims to showcase truck industry

A Long Island food truck festival is looking for a few dozen operators to participate in a community event that also promotes the expanding culinary options offered by food trucks.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

One key to food truck success: the right mobile POS

An investment in a POS system should be weighed against better customer service and savings in labor and inventory management.

How blockchain technology brings new efficiencies and transparency to the food supply chain

A blockchain allows anyone with access to its electronic ledger to track what went into a product and who handled it along the way. This transparency is especially relevant to food supply chains, given the geographic expansion of these supply chains in recent years and the amount of data companies track.

4 mistakes killing your food cost margins

Every step of the food production process has to be watched carefully in order to control costs. A veteran restaurateur offers four potential mistakes that can easily sabotage your profit margins.

Infographic: Food truck industry to hit $2.7B

Food Truck Operator offers a handy infographic to give food truck owners and suppliers an easy-to-grasp snapshot of the state of the industry.

Mobile Vending University helps prepare food truck owners

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all aspects of operating a food truck.

How technology can improve ROI of maintaining foodservice equipment

Foodservice equipment has long required multiple distribution levels. Managing equipment information on such equipment places a heavy burden on all players in the supply chain. New technology offers options to reduce data management.

Is your food truck the winner of the 'Perfect Pitch?'

We are accepting entries for our third annual competition, The Perfect Pitch — aimed at owners of new fast casual concepts looking to pitch their brands to a room of potential investors and franchisees at the Summit. Nominations close June 2.

Kannoli Kings revamps traditional food truck strategy into a winning approach

Everyone loves cannoli and one New York food truck entrepreneur is making sure his special product stays within easy customer reach when his mobile storefront isn't on the move.

First 'PopTruck' expands Doc Popcorn’s brand in the Twin Cities

A popcorn store owner finds a food truck enhances brand awareness and brings additional sales. The franchise organization is considering making it available to other franchisees.

Food trucks are now the ‘premiumization’ of foodservice – are you on board?

Food trucks have evolved from a utilitarian purpose many years ago to become the channel that is the bridge between the desirability of the luxury world and the function and necessity of the mass market.

Barbecue restaurant veteran finds new life on a food trailer, learns through trial and error

Former brick and mortar restaurateur Doug English needed to make a career change on account of his life's circumstances. A barbecue food trailer was a natural choice, but he had to learn much about the business through trial and error. Several months later, he's glad he made the move.

Pressure grows to make restaurant kiosks 'disability-friendly'

A recent lawsuit on behalf of a blind customer against Eatsa, a restaurant that uses self-order kiosks, has put the kiosk industry in the spotlight.

Fast insights on crisis management, leadership development and restaurant/retail partnerships

Attendees at the Restaurant Franchising & Innovation Summit in Dallas got down to business with fast insights in three key business management areas.

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NEWS