Blog

5 Ways to Keep The Personal Touch in Real Estate Using Digital Signage

Renters and homeowners love to work with client-centric agencies. The real estate digital signage is your best bet in making your messages look personal and caring.

Photo: Kitcast Inc.

December 4, 2018 by Egor Belenkov — CEO, Kitcast

One of the global tasks that real estate digital signage figures out for you is giving a personal touch to your content and business in general.

People love interactivity and enjoy their interaction with businesses that are client-centric. Reaching the hearts of your customers and making your message look personal may seem tricky, but we have a solution for you. No. We have five solutions for you! 

1. Work on your agents’ introduction with the real estate digital signage software

While the vast majority of agents out there work for different agencies, they all become faceless to tenants and potential home buyers. 

Digital signage for real estate agencies allows you to introduce your best agents and let your potential clients decide who they want to work with. 

Utilizing this opportunity properly helps  you to create a small yet powerful bond between your agents and your clients. Show them that you’re in the same team, and they have the best teammate in the neighborhood.

2. Utilize real estate digital signage to show different interior ideas and renovations to match the client’s expectations

Of course, every person has their own understanding of comfort and coziness. The problemsome home buyers and renters face is their fear of not feeling cozy enough in their future home. 

It’s understandable. You’re showing them a place where someone implemented their very own interior ideas and most of the times these ideas do not match with your client’s.

To avoid that, you can create a couple of presentations showing how the great the house looks.People will see it in a completely new way and understand that it’s easy to implement their own interior ideas rather than to spend time and time again looking for a house that perfectly matches their expectations.

3. Let your clients use personalization features like wishlists 

Since one of the most popular digital signage usage examples in real estate is delivering dynamic listings, you should consider adding a simple personal touch to that.

Whenever your client finds a decent place (using the touchscreen feature) on one of your signage screens, give them a chance to add it to the wishlist. 

You can do that in two ways:

Let them send it to their email by typing it on the touchscreen.
Utilize QR codes to open this listing on the phone.

Either way, creating personalized lists of preferences may come in handy for your clients.

4. Showcase testimonials from landlords/homeowners telling about the house

Real estate digital signage software usually serves as a great set of tools to deliver various content. However, one of the most popular ways of using the signage is showcasing reviews, feedbacks, statements, etc.

Install the digital real estate signage in the hall of your building and showcase:

Greetings to your tenants and apartment-owners.
Useful information regarding the building news.
Renovation or maintenance announcements.
Personal messages to each inhabitant.
etc.

5. Welcome new tenants using your real estate digital signage 

Digital signage in real estate can help you introduce yourself and send your greetings to the new tenants and apartment-owners of your building. 

This is a great way to start your relationship with them. Take advantage of the dynamic content feed to reach out to your new renters and homeowners. You can deliver the most important tips regarding living in this building, introduce the maintenance workers, give them the needed contact information and simply be nice to them.

Conclusion

Digital signage software can do a lot for real estate, yet the industry is just starting to take advantage of this amazing technology. 

Basically, whoever decides to implement signage displays into the business will also have to use it properly. We believe that we covered the fundamentals of keeping your interactions with the clients personal and useful. Make sure you try them out, and enjoy the benefits.

About Egor Belenkov

---

None

Connect with Egor: