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A primer for using social media to market your food truck

Share plenty of photos and videos, things that your audience finds interesting and engaging. Make sure that you test your content frequently to be aware of what works best at the time.

Image courtesy of iStock

December 5, 2019

Ellie Coverdale is a marketing and career blogger atAcademized.com.

By Ellie Coverdale

Social media is one of the best ways to market your services, no matter what kind of company you are. Food truck companies can be great on any platform since they have so much material to offer usefulness, entertainment and many other things that audiences are usually looking for. However, many operators are not using social media because they think that they don't need it — but in fact, their business would take off if they would just use social media. If you would like to try, but don't know how, this is the right time to learn.

Here are some tips on how to use social media to market your business.

Customize your profile

Anyone can have a social media profile. What matters is how you represent yourself there. You need to customize your profile to make yourself recognizable. This would mean profile images, cover images, buttons around your profile and so on. For instance, instead of the regular numbers on Facebook, a food truck company would use a button that takes their users to coupons. This has a much bigger chance of converting them into customers.

Be attentive in real time

You need to prove to your audience that real humans work in your company and behind your social media profile. There are so many automation technologies that people are often not sure. But you can show them that you are truly human by sticking to your calendar and throwing something special in on occasion. For example, celebrate one of the team's victories or something similar. Also, engage in a human way.

Connect with your customers

Pinterest is powerful. However, many companies just can't seem to find themselves in this platform. But Pinterest is great for promoting products and services and connecting to the lifestyle your customers have. Incorporate your brand into that lifestyle.

Understand the purpose of each platform

Every social media platform has a different purpose. You can use all of them for your small business. For instance, on LinkedIn — even though you might look odd — you can engage with companies in specific industries that might give you big projects. Twitter can be for quick announcements. Instagram for showing how great your food looks, and so on.

Share different things

As a small business, there are many different things you can do. You can post:

Contact forms
Blog posts
References
Internal links
External links
Contests
Photos
Guides
Ebooks

And many other things. Then you can test what works best for you and for all levels of engagement. You should make sure that you are interesting and that you can engage your audience. Dullness can easily repel your audience and they need to be entertained often.

Share plenty of photos and videos, things that your audience finds interesting and engaging. Make sure that you test your content frequently to be aware of what works best at the time.

Listen to your audience

Your audience might have some questions and problems. This is where you have to step into their life and answer those questions. For instance, ask in a poll what their questions are, engage with them in the comments section, chat through live videos, ask questions and so on. These are all great ways to get more information on what it is that your audience wants to hear. Then simply answer their question and help them with their problems. Also, make sure that you focus on the social media platform which contains the most of your audience the most. This will bring you the most profits.

Social media platforms are a great space for any company looking to gain some attention and drive some conversions. By being there, you can ensure success.