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Everything you need to know about First Fridays

First Fridays are a growing trend in cities, and they're an excellent opportunity for food trucks to integrate with the community. Try offering specials or promotions, or open your doors for a special event like live music or an art exhibition.

September 19, 2019 by Christine Potts — Senior Editor, WebstaurantStore

Today, many cities and towns are finding innovative ways to support their small businesses. One popular choice is to hold First Friday events that encourage residents to come together once a month and explore what their city has to offer. As a business owner, you can give back to your community while also attracting new business by participating in First Friday. 

First Friday is an event held in many American cities and towns on the first Friday of each month. Some cities host it on other weeks of the month, so you may see Second Friday, Third Friday or Fourth Friday instead. While each community hosts this event a little differently, here are some common elements that cities choose to include live music, extended business hours for shops and restaurants, kids activities, art exhibits, craft vendors, and of course, food trucks.

First Fridays not only help to support tourism for cities and towns, but they also encourage members of the community to engage with each other. This event brings out more people at once than a typical Friday evening might, so it is an opportunity to support local businesses, enjoy cultural experiences and fit in some social interaction.

Here are some reasons why participation in First Friday would be beneficial to your establishment.

• Customers are already in town. Because your city or town will already be full of more people than on a usual Friday evening, First Friday is an excellent opportunity for your business to attract customers. Many cities host First Fridays around dinnertime, so people could be interested in grabbing some food before they peruse the shops and vendors around town.
• Demonstrate support for the community. If you choose to participate in such a community-centric event, this shows customers that you are interested in supporting your city and the businesses around you. Joining in on the First Friday festivities makes your business less of a stand-alone establishment and more of a member in a group. As a result, this could foster loyalty in customers who like your establishment's commitment to the community.
• Get your name out. Many cities and towns use social media or websites to advertise First Friday events, and if your business participates, it will likely be shared on these platforms. That means that before they even come to First Friday, customers will see your business name and know to look for you while they're in town.

While just being open is a great way to bring in more customers on First Friday, here are some ideas for how you can make your business especially enticing to customers.

Offer First Friday specials

Having some exclusive menu items that are only available on First Friday motivates customers to come in for the event. Whether you add a dessert or a limited edition entree, these offerings will catch the eyes of patrons and encourage them to try out or revisit your establishment. If you want to really get into the First Friday spirit, show your city pride by naming one of your specials after a local landmark or characteristic of your locale.

Run First Friday promotions

Customers may go out on First Friday with the intention of shopping at boutiques and vendors, so a discounted meal or drink could convince them to eat out as well. Try offering promotions like a free dessert with the purchase of an entree or 15% off of your bill during First Friday hours.

Host your own event

To offer something really special for First Friday, consider hosting an event. You could display artwork from local artists and hold a reception with drinks and hors d'oeuvres, hire some live music to play while guests enjoy your menu items, or even throw a party to celebrate your city. No matter what kind of event you decide to host, be sure to advertise it well in advance to increase curiosity and anticipation.

First Fridays are a growing trend in cities, and they're an excellent opportunity for your business to integrate with the community. Try offering specials or promotions, or open your doors for a special event like live music or an art exhibition. Either way, you can bring in new customers and show your support for your town.

Image courtesy of Webstaurant Store.

About Christine Potts

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Christine Potts is the senior editor of SEO content at WebstaurantStore. When she's not writing about foodservice equipment, she likes to work on her baking skills and teach her friends about the products she recognizes while eating at restaurants.

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