Independent Operators

Cupcake season is March to December for Milwaukee food truck couple

August 7, 2020

Ellen and Bob Paulus, who first ran a printing business for two decades, are now running a cupcake food truck in Milwaukee.

Their love for cupcakes, according to a Milwaukee Journal Sentinel report, first began as a hobby. Then it grew into a full fledged business. Now the couple, married 30 years, spend their days between March and December parking their truck, called Cupcake-A-Rhee, at various locations during the week.

While the truck always serves up the 'basics,' such as red velvet and chocolate, it always has six different choices as well as kid favorites and boozy cupcakes for adults only.