Marketing
Curry Up Now opens in Alpharetta, Georgia
April 19, 2021
San Francisco-based Curry Up Now has opened in the Alpharetta City Center, in Alpharetta, Georgia.
Hermant Suri, who operates two other Curry Up Now stores, owns the 1,800-square-foot Alpharetta location, which is housed on the Town Green along South Main Street, according to a press release.
"After living in Alpharetta for more than two decades, I've recognized the potential this concept has to be well received by the community, which consists of an intellectual and diverse demographic," Suri said in the release. "Between the mix of forward-thinking young professionals and growing Indian population, we feel this market is truly craving what we have to offer, and our team can't wait to share its passion for Indian street food with the locals."
The menu at Curry Up Now includes bowls, burritos and sandwiches featuring locally sourced ingredients typically found in Indian foods such as curries, ghee and paneer.
The chain has 13 units with 14 under development.
